Entry requirements

The L3 (3rd year) in Sports Management is aimed at students who have completed the first two years of the STAPS Licence. It is also open to candidates with a 2-year higher education diploma in management (e.g.: Advanced Vocational Training Certificate in Business Unit Management, Technical University Diploma in Business Management and Public Administration).

Benefits of the program

The L3 in Sports Management is a professional training programme with:

- a common core curriculum followed by specialised courses.

- a close relationship with the teaching team, made up of many professionals from the sports sector, through the various support programmes.

- a period of full-time work experience in a sports organisation or company.

For more information, see the component's website: staps.univ-gustave-eiffel.fr

Acquired skills

The Sports Management Licence enables students to acquire a range of skills such as:

- Participating in the development of strategic and decision-making aspects: presenting projects, negotiating with partners, implementing an action programme;

- Working as part of a team;

- Dealing with legal and financial aspects: basic accounting, balance sheets;

- Communicating with the media and/or various partners

Capacities

60

Course venue

Your future career

Students with a Licence in Sports Management either go on to study for a Master's degree or look for a job. After completing this degree, there are many career opportunities in management, communication and marketing in the public and private (either companies or sports federations and associations) sports sectors.

Professional integration

Here are a few examples of professions:

- Development manager / customer manager / research manager / events manager / communication manager / marketing manager / assignment manager / project manager / sponsorship manager

- Sales manager / department manager / shop assistant manager / administrative manager / CRM manager / operations manager / development manager / training manager / marketing manager / partnership manager

- Project manager / product manager / sector manager

- Assistant manager / administrative manager

Study objectives

The Sports Management Licence aims to equip students with the knowledge and skills required for all activities in the sports management sector. During the course, students will develop the basic skills needed to set up, manage and develop a sports organisation or event.

Major thematics of study

Sociology of sports organisations; Sports law; Sports economics; HRM; Market research; Project management; Financial management; Sports policies; Accounting management; Taxation; English; Professional integration; Organisational marketing; Sports project management; Physical, Sports or Artistic Activities; Customer relations; Human resources; ICT, Website creation; Digital communication; Tutored projects; Dissertation/work placement follow-up; Outdoor work placement,

Calendar

Courses from 04/09/23 to 02/03/24

Work placement: minimum two months full-time from March to May

Outdoor work placement in May

Work placement defence in June

Options

Research: introduce students to the scientific process. Understand the methods and tools needed for developing a research question in the field of sports management.

Web marketing: master marketing approaches that are applied to web tools, analyse the offer, choose the target markets, know the customer (behaviour and motivation),

Digital communication: this unit helps students to understand and use the different media and communication channels on the web.

Public relations and strategic communication: this unit covers topics related to communication such as press relations, sponsorship, patronage, partnerships and lobbying.

Score IAE: preparing students for the Score IAE test as part of their plans to pursue studies at Master's level.

Setting up a business: understanding the different stages involved in setting up a business.

External communication: understanding the challenges of communication in promoting a company/products. Defining an external communications strategy.