Entry requirements

First year of the Technical University Bachelor’s degree: students must have a high school diploma or a Diploma for Access to University Studies (DAEU)

Benefits of the program

MARKET: implement a strategic marketing plan, create a range of products/services, distribute through suitable channels, adopt a community-oriented approach.

SELL: conduct commercial negotiations, develop commercial performance to attain set objectives, carry out adapted prospecting operations, master verbal and non-verbal communication.

COMMUNICATE: define and implement commercial communication for an organisation or product, coordinate social media activity, manage brand image and e-reputation.

Marketing and Point of Sale management: Supervise a sales space, manage a sales team at a point of sale.

Acquired skills

Graduates of the Technical University Bachelor’s degree in Marketing Techniques, Marketing & Point of Sale Management programme, are specialised in commercial management for any kind of company.

Capacities

54

Course venue

Your future career

Graduates of the Technical University Bachelor’s degree in Marketing Techniques with excellent results can pursue their studies and go on to receive a university Master’s degree or continue until they have reached the level equivalent to five years of higher education at a business school.

Career prospects: assistant manager, merchandiser, sales manager, department manager

Professional integration

Assistant Manager, Merchandiser, Sales Manager, Department Manager.

Study objectives

Graduates of the Technical University Bachelor’s degree in Marketing Techniques, Marketing & Point of Sale Management programme, are specialised in commercial management for any kind of company.

Calendar

Work-study schedule: 2 days in class / 3 days of placement