Mainly for students with a L2 in Economics and Management - DUT (University Technology Diploma) in Marketing Techniques, Administration and Business Management (specialising in Organisational Management, Accounting and Financial Management), Administrative and Commercial Management. However, the training program is also open to students with other second-year university level diplomas, provided they are highly motivated and have a very high level of academic achievement.
Benefits of the program
Courses have limited numbers which enables students to receive personalised supervision - courses are taught by lecturer-researchers and experienced sales professionals - assistance with finding an apprenticeship contract.
The Licence 3 in Commercial Management and Customer Relations develops students' business skills (conducting business negotiations through the effective use of sales techniques and business approach), technical skills (reasoning and analytical skills, written and verbal communications skills in French and English, interpersonal skills and understanding the economic and legal environment in which their activity operates)and behavioural skills (self-reliance, initiative, versatility, proactiveness, active listening and empathy).
Procédure de candidature sur la plateforme "eCandidat" : https://candidatures.univ-eiffel.fr/ecandidat
Dossier de candidature - score IAE Message - entretien de motivation.
Schedule of studies
One week at the IAE Gustave Eiffel and one week with a company, i.e. 60% of the year with a company.
Your future career
This Licence 3 is aimed at students wishing to continue their studies with a Master's degree that has a business dimension (Banking, Business Engineering, Operational Management of Sales Networks) or a marketing/sales dimension (Service Management and Marketing, Design and Luxury innovation). The career opportunities at the end of this pathway depend on the chosen Master's degree.
This Licence 3 is aimed more at students who will continue their studies. However, students will still be able to find job opportunities in sales or customer relations careers (account manager, customer advisor, etc.).
The Licence 3 in Commercial Management and Customer Relations aims to train self-reliant, responsible sales executives who are able to understand customer relations as a whole, from identifying and understanding prospective customers' needs to supporting customers and building customer loyalty in any customer segment and any business sector.
Major thematics of study
Core courses: management control, general and economic culture, organisational theory and contract law. Core sales courses: consumer psychology, omni-channel customer relations, CRM tools, sector specificities, B to C and B to B sales techniques. Professional sales courses: business English, performance analysis and management, written and verbal communication, professional practice.
Parcours à effectifs réduits (25 à 30 étudiants maximum), permettant un encadrement personnalisé, les enseignements sont assurés par des enseignants-chercheurs et des professionnels de la vente expérimentés et ce Cursus s'effectue intégralement en alternance (60% du temps passé en entreprise).