Entry requirements

The training is for students from initial BAC + 3 training diplomas. It is open to students with training in the field of information and communication sciences and management and management and SHS in general, but also to more atypical profiles, as well as experienced professionals who can benefit from a VAP.

Benefits of the program

Urban Campus of Val d'Europe and building in the heart of Val d'Europe. Innovative projects and IFIS network, working with foreign partners. Mixed pedagogy: theory classes, tutorials, case studies and role plays. Empowered and creative tutored projects: com 'audits; lobbying; events; presence and digital influence strategies, com '2.0 actions. ; eve, computer graphics, serious games. Study trips to Brussels, seminars and research seminars.

Acquired skills

Ability to implement a process of decision-making analysis in companies, ministries, local communities; implement a watch and survey method; sort, value and transmit information; develop and implement a communication and influence strategy; master related social media strategies, relationships with influencers; think, formalize implement and evaluate lobbying / advocacy strategies; organize risk prevention in terms of digital identity and reputation, know how to manage crises; nurture an ethical reflection.

Registration details

Application by dossier downloadable on the Paris-Est Marne-la-Vallée University website: candidatures.u-pem.fr

Course venue

Institut Francilien d'Ingénierie des Services (IFIS) – 6/8 cours du Danube – 77700 SERRIS

Schedule of studies

The training runs every Thursday from October to July plus 6 weeks scattered throughout the year.

Your future career

Member of an economic intelligence unit in a company; Responsible for a reputational risk watch cell; Influencer, Information / Disinformation Consultant and Corporate Communications Strategy; lobbyist; Facilitator of networks of actors (federations, associations, groups) and communities (clubs, think tanks); Responsible for external, institutional, digital communication; Community manager, community manager especially on social networks; Watchman, investigator and analyst on social networks; Consultant in Public Affairs and Public Relations.

Professional integration

Graduates know how to design, implement, animate various strategies and processes: information monitoring, analysis, development, transmission of information, communication, lobbying. Finally, they possess multidisciplinary theoretical knowledge and know-how enabling them to master the processes and tools of information and communication in a wide variety of professional settings. The business of economic intelligence and influence are very diversified and they evolve quickly hence a non-exhaustive list of functions: Responsible for monitoring and managing reputational risks; Member of an economic intelligence unit in a company or consultant in IE strategies and agency influence; Consultant in corporate or institutional communication strategy; Lobbyist Advocacy Officer Campaigner Animator of networks of actors (federations, associations, groups) and communities (clubs, think tanks, political parties); Community manager, particularly on social networks (community management); Watchman, investigator and analyst on social networks; Consultant in Public Affairs and Public Relations.

Study objectives

The Influence, Lobbying and Social Media (ILMS) course prepares for sensitive information-management functions disseminated by organizations. It combines a managerial approach to information with the notion of economic intelligence, and a communicative approach to the processes and tools of influence and lobbying in the era of social media. The professions that graduate students access are very varied according to their curriculum and personal projects. Their career development also depends on their ability to build a coherent overall curriculum and personal ambition. Students integrate professionally in all areas of activity, in business, agency and community. They are not limited to exercising in external communication or standby functions. Some work on the articulation of EI, public relations and digital project support, social communication or public and political communication.

Major thematics of study

The training is mainly related to the field of information and communication sciences, but it is resolutely multidisciplinary. Case studies and tutored projects foster an interdisciplinary approach to economic intelligence issues. The disciplines in which the knowledge and the know-how are drawn are: Information sciences of communication. Theoretical approaches to organizations, decision making and information and communication processes. Management, management, digital project management. Economic intelligence, information engineering and watch. Risk Management an Computer Science - Database Creation and Management - Knowledge Management _ Big data and data marketing.d Crisis Management. Political Science, Sociology of Organizations Analysis of decision-making processes. Influence, lobbying, digital communication strategies, identity, image and reputation in the era of social media.

Study organization

The overall hourly volume for a student is 382h in Master 1 and 396 in Master 2, which is full time. The apprenticeship is done over the 2 academic years. Students who opt for two long internships, one in Master 1 and another in Master 2 rather than an apprenticeship must also validate their internships with a dissertation and a defense. Concerning the rhythm of the alternation, in Master 1, the students have intensive course at the beginning of the year then the alternation takes a rhythm of cruising with two or three days of lessons per week. From April, students are 100% present in their host company. They come back for a day in June for help and accompaniment sessions. Internship or apprenticeship dissertations are held in September - with the exception of students wishing to study abroad or CF students. In Master 2, students attend one day a week plus six intensive weeks spread over the year. All the students of the Master 1 who validate their year pass in Master 2. The orientation in a Master 2 rather than another at the end of the Master 1 in common core is done during a motivational interview with the leaders Masters 2. The wishes and plans of each student are studied and discussed, but the jury is sovereign. The teams include teacher-researchers charged with transmitting the knowledge and the academic methods. Many practicing professionals are responsible for conveying their experience and helping students in defining their career plans. All statuses (initial, continuous or alternating training) give rise to university tutoring. Apprentices benefit from the scoping work of CFA Descartes.

Modalité d'admission en FC :

Les étudiants doivent remplir un dossier de candidature en ligne comprenant notamment un cv et une lettre de motivation.
En cas d'admissibilité, les candidats peuvent être invités à répondre à des questions complémentaires ou à un entretien de manière à présenter leurs cursus et leur projet professionnel devant un jury.

Modalité d'admission en FI :

Les étudiants doivent remplir un dossier de candidature en ligne, qui comprend une lettre détaillée de motivation, répondant à trois questions précises visant à évaluer leur connaissance des métiers de l'intelligence économique, leur culture générale et leur projet de carrière.
La présentation du projet professionnel devant un jury est optionnelle. Elle dépend du niveau (relevés de notes, mentions, lettres de recommandation) et de la qualité du cursus (linéarité, variété des expériences de stages et des expériences extraprofessionnelles).

Modalité d'admission en Alternance :

Les étudiants doivent remplir un dossier de candidature en ligne, qui comprend une lettre détaillée de motivation, répondant à trois questions précises visant à évaluer leur connaissance des métiers de l'intelligence économique, leur culture générale et leur projet de carrière.
La présentation du projet professionnel devant un jury est optionnelle. Elle dépend du niveau (relevés de notes, mentions, lettres de recommandation) et de la qualité du cursus (linéarité, variété des expériences de stages et des expériences extraprofessionnelles).

Options

Nothing

International

Nothing

Major thematics of Research

The training is backed by the DICEN-IDF laboratory (Information and Communication Devices in the Digital Age - Paris, Île-de-France), a multidisciplinary research unit with a major anchor in Information and Communication Sciences . The laboratory Dicen-IDF (Devices of Information and Communication in the Digital Age - Paris, Ile-de-France) is a unit of research multi-guardianship (EA 7339) between the National Conservatory of Arts and Crafts, the Paris-Est University Marne-la-Vallée and Paris-Ouest University Nanterre La Défense. The laboratory is organized according to five themes: Cooperation and mediated collective action; Editorialization, patrimonialization, authority; Economic Intelligence, Decision & Territories; Publication and scientific communication; Data, mediation, valuation. All teachers holding this distinction are attached to this research unit. Some teachers are attached to the Institute for Management Research, IRG - EA 2354 or the LVMT Laboratory.

Partenariats :

Partenariat avec le CFA Descartes pour l'apprentissage.

Co-accréditation :