Identify and qualify the different types of commercial strategies.

Be able to use creative tools to innovate.

Know how to implement an innovative and consistent commercial strategic plan.

Be able to initiate an innovative commercial approach within a team.

Langue de l'enseignement

FRANÇAIS / FRENCH

Manage and optimise the company's communication strategy.

Know how to implement and follow a communication plan.

Be able to measure the impact (risks) of the company's communication strategy on the various media (o/w social networks and websites).

Know how to manage crises situations.

Be able to act as the main contact with the company’s providers network as regards communication.

Langue de l'enseignement

FRANÇAIS / FRENCH

Understand key marketing concepts.

Understand the challenges of economic intelligence.

Acquire a strong knowledge of the economic intelligence’s techniques and tools.

Understand the value for a company to know its market environment (customer need, consumer behavior, competitive environment…).

Be able to implement a business intelligence process within an organization.

Know how to disseminate and use the information collected.

Langue de l'enseignement

FRANÇAIS / FRENCH

Understand the context of a negotiation, to analyze what is at stake and the bargaining power of each entity,

Choose a strategy adapted to each situation of negotiation,

Assimilate the techniques and tools to carry out a negotiation interview,

Adapt one’s behavior to the negotiation situation

Know how to manage emotions and stress.

Langue de l'enseignement

FRANÇAIS / FRENCH

Understand the challenges of customer relationship (context, concepts).

Have a good knowledge of customer relationship management (CRM) and know how to optimize it.

Be conversant in the use of client retention’s techniques.

Be able to conduct a sales interview.

Understand the challenges of a pricing policy.

Langue de l'enseignement

FRANÇAIS / FRENCH

Be able to draw up sales documents in accordance with the legislation.

Be able to calculate costs, profitability for a product/service.

Be able to produce a cash flow budget.

Know how to build and measure sales activity through dashboards.

Know how to sustain future growth and develop the structure by selecting the appropriate source of funding.

Langue de l'enseignement

FRANÇAIS / FRENCH

Know how to implement project management tools in a real-life situation.

Be able to draw up consultation rules (response for proposals) / requirements specification.

Be able to estimate project costs and optimize cost/quality/schedule.

Be able to organize and lead a project/project team.

Be able to report on the progress of the project.

Langue de l'enseignement

FRANÇAIS / FRENCH

Understand the team manager’s main functions (recruitment, development, team’s leading and motivation, management of conflicts, change management).

Understand the specificities of the missions of a sales team’s manager.

Acquire the management tools to achieve results with a sales team.

Develop leadership to make your team more responsive in a competitive and ever-changing environment.

Be aware of issues related to stress of sales people and, more generally speaking, to psychosocial risks.

Langue de l'enseignement

FRANÇAIS / FRENCH

Understand and know how to analyze financial indicators and ratios.

Know how to leverage on the gap analysis to drive strategic performance.

Understand and analyze non-financial indicators and key performance indicators (KPIs).

Be able to establish the link between these indicators (financial and non-financial) and the company’s performance.

Be able to build and deploy dashboards/scorecards.

Langue de l'enseignement

FRANÇAIS / FRENCH

Be able to manage your behavior within your professional environment (line manager, staff and colleagues).

Know how to identify the different managerial postures adapted to the situations (to allow the development of skills, to motivate, to manage conflicts and to avoid psychosocial risks ...).

Develop leadership by understanding and applying the mechanisms governing behavior, interpersonal relationships, team management.

Know how to behave as an ambassador (to convey the company’s culture and values ).

Langue de l'enseignement

FRANÇAIS / FRENCH

Be able to communicate effectively in English in various professional situations (sales relationship, negotiation, conflicts or claims....).

Understand professional writings in English.

Be able to conduct a professional interview, a meeting, in English.

Assimilate the lexical fields of sales and marketing.

Achieve the B1 Level by the end of the programme (TOEIC or any equivalent certification).

Langue de l'enseignement

ANGLAIS / ENGLISH

Be able to write out high quality professional writings.

Acquire the ability to communicate efficiently in a professional situation: meeting, job/client interviews, ...

Have a strong knowledge of the communication techniques and know how to use them according to profiles / situations.

Develop active listening and empathy’s skills.

Acquire “good practices” in terms of communication on social networks/internet (incl. risks – reputation… - and constraints – regulation…).

Langue de l'enseignement

FRANÇAIS / FRENCH

Acquire a solid knowledge of the most common IT applications / tools supporting sales activities (Word, Excel, Powerpoint, Access, Publisher, Outlook ....)

Measure the achievement of sales objectives using IT tools.

Organize collaborative work.

Be able to present sales development / results using IT tools.

Understand the new means of communication (internet, social networks) within the professional environment and their associated risks.

Langue de l'enseignement

FRANÇAIS / FRENCH

Be able to apply common legal concepts in the professional environment and to put into practice methods of conflict resolution.

Know how to enforce a contract.

Langue de l'enseignement

FRANÇAIS / FRENCH