Entry requirements

Initial training : M1 Tourism or equivalent validated (240 credits obtained), selection on file, professional project and motivation interview. For direct entry into M2, experience in the destination management sector (DMO, Attractiveness Agency, CRT, CDT ...) is desirable as well as a mastery of project management, marketing and customer relations. Continuing education / professionalization contract / VAE: access on file, experience and professional project.

Benefits of the program

An opening on the world, on the tourism sector, a strong implication of the professionals, an innovative pedagogy centered on the student who values the challenges, the projects and which stimulates the autonomy [e-learning, entrepreneurship, learning by problems, visual thinking] and creativity. Students have the opportunity to write their work in English. The realization of an ePortfolio to record achievements, provide evidence of skills acquisition and carry validations. The location on the Val d'Europe home territory of Disneyland Paris and Villages Nature.

Acquired skills

Analyze sectoral issues: differentiate the strategies of the actors, identify the societal, technological and economic components of supply and demand - Work in a group project: lead a team, participate in the creation of knowledge - Manage a destination in all its complexity: knowledge of customers and markets, spatial planning, brand development, community management, digital strategy.

Registration details

Application of eCandidat and / or Study En France applications (Campus France).

Course venue

Institut Francilien d'Ingénierie des Services (IFIS) - 6/8 cours du Danube - 77700 SERRIS

Schedule of studies

semester 4: distance learning courses + 6 months internship in France or abroad OR entrepreneurship and incubation.

Your future career

The MD course introduces students to an understanding of the complex notion of "destination" that resembles an ecosystem and a network of actors. The governance, the valorization of the resources and tangible and intangible assets of the destination, its presence on the Internet and the social media, its strategy of development and innovation as well as the capacity to take into account all the actors are as much of elements discussed in this course. Students are involved in the destination development strategy (marketing, digital, brands, experience, tourism, etc.) via projects and case studies. They can pursue a PhD.

Professional integration

The rates of employment graduates as well as the average duration of job search are known thanks to follow-up surveys of the OFIPE, but especially the BYN network of the old ones and to LinkedIn. Students occupy the following positions: Consultant in charge of quality study, Communication and digital development officer, Marketing and PR consultant, Press officer, Marketing and communication, Account manager (groups, corporate, etc.), Production assistant , etc.

Study objectives

The M2 Management course of the Destination capitalizes on the former Master "Destination Management" and responds to the need to take into account the complexity of the development and tourism development of a tourist destination in the era of transformation. digital. It also responds to the emergence of new businesses in terms of tourism representation (representation agency, transfer of tourist offices, territorial marketing, etc.). This course trains students to the skill "Manage a destination in all its complexity". They are trained to act in a complex environment and understand governance issues and reason in terms of co-production of the destination with actors and tourists. They must be able to: Conceptualize a destination (Identify the contours and stakeholders of a tourist destination (actors, citizens, tourists), build the identity portrait of a destination); Understand the role of Destination Management Organizations (DMOs) and institutions (Purpose and legitimacy of an organization dedicated to Destination Management, estimate the added value of a DMO for the destination, guide the action on the reception, l experience and satisfaction of the tourist, Identify the levers for financing structures); Understand the challenges of sustainable destination governance (Design the challenges of network governance and its activation levers, design the Smart destination, analyze mobility); Understand the drivers of the "production of difference" (analyze the issue and relevance of a territorial brand, manage the brand, design the storytelling of a place, value the territory).

Major thematics of study

Project engineering, Marketing and customer relations, Knowledge of the tourism sector and its stakeholders, Information and communication, Understanding the tourism environment, Information, communication, monitoring and tourism data, Research and studies, Territorial marketing , branding, governance, planning.

Study organization

- Semestre 3 : enseignements de spécialisation (14 semaines – temps plein de 30h d’enseignement par semaine de septembre à décembre)
- Semestre 4 : enseignements de perfectionnement à distance + stage de 6 mois en France ou à l’étranger OU entreprenariat et incubation.

Modalité d'admission en FC :

sur dossier et entretien de motivation

Modalité d'admission en FI :

sur dossier et entretien de motivation

Modalité d'admission en Alternance :

Options

Business creation and entrepreneurship - Analysis and data processing - Culture and heritage - HRM and skills development - Associative life and animation. The options are pooled between M1 and M2, which favors inter-promotion exchanges. Students must choose an option in M1 and an option in M2.

International

The Master allows students to take part in mobility study within institutions that offer a course in tourism. Students from these institutions are welcomed as part of a semester in either M1 or M2: BCI/CREPUQ - Canada : Université du Québec à Montréal - Université du Québec à Trois Rivières - Université Laval MICEFA - USA : California State University (CSU) - Florida International University - New Mexico State University - Northern Arizona University - University of Connecticut - University of New Orleans - University of Waterloo - Bilateral agreement: Universidade Federal Fluminens (Brésil) - Universidad Externado de Colombia (Colombie) - Universidad Nacional de Colombia (Colombie) - Chonbuk National University (Corée du Sud) - Rikkyo University (Japon).Erasmus + : Complutense University of Madrid (Espagne) - Universidad de Cádiz (Espagne) - Universidad de Málaga (Espagne) - Universidad Ricardo Palma (Espagne) - Università degli Studi del Molise (Italie) - Università della Calabria (Italie) - Almaty Management University (Kazakhstan) - Voronezh State University (Russie)

Major thematics of Research

Research team : DICEN-Idf l and LVMT . The researcher's researcher's research focuses on the Smart destination (cities), tourism clusters and the attractiveness of destinations.

Partenariats :

Co-accréditation :

La licence est co-accréditée entre l’UPEC (Université Paris-Est Créteil) et l’Université Gustave Eiffel et rattachée à l’IAE commun aux deux universités, l'IAE Paris-Est.