Master Tourism
Voyages et Hébergements de Luxe - VHL
Entry requirements
Initial training: M1 Tourism or equivalent validated (240 credits obtained), selection on application file, professional project and motivation. For a direct entry in M2, an experience in the area of travel or luxury accommodation is desired as well as knowledge in project management, marketing and customer relations services.
Benefits of the program
Openness to the world, the tourism sector, strong professional involvement, an innovative student-centered pedagogy that values challenges, projects and stimulates autonomy [e-learning, entrepreneurship, problem learning, visual thinking] and creativity. Students have the opportunity to write their work in English. Developing an e-portfolio to record achievements, provide evidence of skills development and carry out validations. The location on Val d'Europe, the hospitality territory of Disneyland Paris and Villages Nature.
Acquired skills
Analyze sectoral issues: differentiate between actors' strategies, identify societal, technological and economic components of supply and demand.
Work in a project group: facilitate a team, participate in the creation of knowledge.
Management of luxury accommodation: project management methods and tools, ensure the quality of service and product, measure performance.
Build a luxury travel experience: conceptualize a luxury tourism product, communicate, quote and price setting, respond judiciously to customer demand
Registration details
- Candidature en ligne sur : candidatures.univ-eiffel.fr
- Etudiants hors UE : Campus France
Course venue
Institut Francilien d'Ingénierie des Services (IFIS) - 6/8 cours du Danube - 77700 SERRIS
Schedule of studies
- Semestre 3 : cours de septembre à décembre
- Semestre 4 : stage de 6 mois en France ou à l'étranger OU entreprenariat et incubation (à partir de janvier)
Your future career
The VHL course trains individuals able to understand the specificity of a segment that addresses a demanding clientele, in search of unique experience, authenticity, and services of very high quality. In a luxury environment, the forms of tourism are varied and involve numerous services: transport, accommodation, gastronomy, Spa and Wellness, culture, private visits, pleasure, sports, etc. Graduates are trained in project engineering and can exercise coaching functions in the creation of luxury trips and management of luxury accommodation structures. Possibility to continue in Ph.D.
Professional integration
Former students are : Sales Coordinator, Communications Officer, Assistant Manager, Operational Director, Customer Relationship Officer, Housekeeping, Business Developer, Luxury Concierge, Cruise Client Officer, Office Manager (physical and dematerialized web), Area Manager, Head of Receptive Agencies (Australia, France, India), Production Manager, etc. Employment graduation rates and average job search duration are known through OFIPE follow-up surveys, but especially the BYN network of alumni and LinkedIn.
Study objectives
The M2 VHL course capitalizes on the titles of the previous Master «Luxury Hospitality» and «Tourisme et hôtellerie haut de gamme» but incorporates the fact that the accommodation is no longer reduced to traditional hospitality and especially to the production of an unprecedented experience. It concerns the segment of luxury in its contemporary declination (experience, ultraluxury). This course teaches students to two skills: “To manage a Luxury Accommodation” and “Developing a Tourist Experience”.
Major thematics of study
The main topics are: Project engineering, marketing and customer relations, knowledge of the tourism sector and its stakeholders, understanding the tourism environment, Information, communication, tourism data and monitoring, Studies and research, Management of luxury accommodation, Management of luxury travel experiences.
Study organization
- Semestre 3 : enseignements de spécialisation (14 semaines – temps plein de 30h d’enseignement par semaine de septembre à décembre)
- Semestre 4 : enseignements de perfectionnement à distance + stage de 6 mois en France ou à l’étranger OU entreprenariat et incubation.
Modalité d'admission en FC :
sur dossier et entretien de motivation
Modalité d'admission en FI :
sur dossier et entretien de motivation
Modalité d'admission en Alternance :
Options
Entrepreneurship - Data analysis and processing - Culture and heritage - HRG and skills development - Associative life and animation. The options are mutualized between the M1 and the M2, which promotes inter-promotions. Students must choose an option in M1 and an option in M2.
International
The Master allows students to take part in mobility study within institutions that offer a course in tourism. Students from these institutions are welcomed as part of a semester in either M1 or M2:
BCI/CREPUQ - Canada : Université du Québec à Montréal - Université du Québec à Trois Rivières - Université Laval
MICEFA - USA : California State University (CSU) - Florida International University - New Mexico State University - Northern Arizona University - University of Connecticut - University of New Orleans - University of Waterloo -
Bilateral agreement: Universidade Federal Fluminens (Brésil) - Universidad Externado de Colombia (Colombie) - Universidad Nacional de Colombia (Colombie) - Chonbuk National University (Corée du Sud) - Rikkyo University (Japon).
Erasmus + : Complutense University of Madrid (Espagne) - Universidad de Cádiz (Espagne) - Universidad de Málaga (Espagne) - Universidad Ricardo Palma (Espagne) - Università degli Studi del Molise (Italie) - Università della Calabria (Italie) - Almaty Management University (Kazakhstan) - Voronezh State University (Russie)
Major thematics of Research
The research focus on the Smart destination (cities), tourism clusters and the attractiveness of destinations within 2 research teams DICEN-Idf and LVMT.
Partenariats :
Co-accréditation :
| Courses | ECTS | CM | TD | TP |
|---|---|---|---|---|
| Tourism ecosystem understanding Ce bloc de compétences doit permettre à l'étudiant d'Interpréter les mutations technologiques, économiques et sociétales qui affectent le secteur du tourisme et d'analyser les risques exogènes liés aux projets (géopolitiques, sanitaires, etc.). | ||||
| Crisis Management Acquiring crisis-specific know-how that tourism actors may have to deal with, such as crisis typology, crisis communication and crisis resolution advice. Active pedagogy is supported by numerous case studies. Langue de l'enseignementFRANÇAIS / FRENCH | 1 | 15h | ||
| Geopolitics Learning the basic tools and skills needed for the geostrategic and geoeconomic analysis of tourism in order to produce relevant recommendations for public and private tourism actors in the context of their strategies, projects and actions. Active pedagogy is supported by numerous case studies. Langue de l'enseignementANGLAIS / ENGLISH | 1 | 18h | ||
| Mobilities and Tourism Study of the modes of mobility of tourists to come to a destination (cruises, rail, air, road) and once on the destination (urban mobility, etc.). Analysis of transport networks and infrastructure, and on the occupation of the place by tourists. The student must be able to identify the levers of competitiveness of a destination related to infrastructures and mobility. Pedagogy by case study, site visits and project. Langue de l'enseignementFRANÇAIS / FRENCH | 1 | 15h | ||
| Post-Covid Tourism The Covid-19 health crisis has called into question the fundamentals of tourism. This course will analyze the two major challenges that represent both the post-covid world and the entry into the era of energy transition. Langue de l'enseignementFRANÇAIS / FRENCH | 1 | 15h | ||
| Information, communication, Data Ce bloc de compétences doit permettre à l'étudiant d'utiliser les TIC, d'interagir sur les réseaux sociaux de manière pertinente et de comprendre l'enjeu de la Data pour le tourisme.
Langue de l'enseignementFRANÇAIS / FRENCH | ||||
| Applied digital communication Panorama of the techniques and tools needed to master its online presence (tools and canvas in design, identification of brand values, digital tools Google Font, colors, Noun project, etc.) - Building its online presence and understanding the composition of a web page (introduction to the code, the basics of a simple website (Java, HTML) - Analyzing the online presence (extract data from Twitter API + identify keyword recurrences, etc.) Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 10h | 10h | |
| Data and Tourism Analysis of the data in a tourist ecosystem to understand the interest of the tourist data for the tourist territories and actors; identify the types of tourist data; master the concepts of data (big data, open data, Smart data); understand the techniques (AI, process mining, business intelligence, machine learning), GDPR. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 10h | 10h | |
| Data analyse Introduction to statistics of quantitative and qualitative surveys, processing of data under Sphynx; presentation of the importance of digital tourism data for the tourism sector Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 15h | 10h | |
| Generic skills Ce bloc de compétence doit permettre à l'étudiant de fédérer les complémentarités dans un groupe-projet en animant une équipe ou un groupe de travail (projet, crash-test) et de devenir force de proposition en contribuant qualitativement et scientifiquement à l'évolution de la profession et en adoptant une posture réflexive. | ||||
| Job dating et recherche de stage | 1 | 26h | ||
| Seminar and introduction to research The objective of the seminar is to understand the issues of the Event Industry (EI) for a territory and a destination. We explore the “MEI Boundaries”, we question the role of ICT and AI, and then we analyze the issue of the attractiveness driven by Events and assess the impacts of an event (economic, urban, media, etc.) and its environmental footprint. The objective of the seminar is to understand the issues of attractiveness for an EI-positioned destination and the relevance of such positioning. Langue de l'enseignementFrançais et/ou anglais | 1 | 12h | ||
| General and touristic culture Students will have classes teachings (ethics and tourism) but especially will have the opportunity to follow FUN MOOCs or other e-learning platforms so that they can either fill their gaps or deepen elements of knowledge that are indispensable to their curriculum and professional project Langue de l'enseignementFrançais et/ou anglais | 1 | 6h | 15h | |
| Challenge Crash-test Students must respond to an intensive week-long call for tenders sponsored by a tourism actor (company, territory, etc.). This exercise aims to develop work learning in stress, decision-making and problem-solving in constrained time, and oral and written communication. Langue de l'enseignementFrançais et/ou anglais | 1 | 30h | ||
| Methodologie du travail universitaire This course is an introduction to research. It is designed to help students complete their various personal projects, particularly the thesis, in accordance with academic criteria. This course also aims to make students aware of the principles and specificities of research in the humanities and social sciences (rules, approaches, methods) and of research ethics. Langue de l'enseignementFRANÇAIS / FRENCH | 1 | 6h | 6h | |
| Certification (Langues, informatique,…) Free certification depending on student's needs Langue de l'enseignementFrançais et/ou anglais | 1 | |||
| Culture and heritage Presentation of the economic impact of material & immaterial heritage Langue de l'enseignementFRANÇAIS / FRENCH | 1 | 15h | 10h | |
| Luxury Hospitality management Ce blog de compétences doit permettre à l'étudiant de manager un département hotelier en utilisant et maîtrisant les méthodes et outils de management de projet de la réservation du client à son départ en passant par l’utilisation d’outils de communication, en assurant la qualité du service et du produit et en mesurant la performance
| ||||
| Strategic management for Luxury Hospitality Students are encouraged to create, operate and evaluate an accommodation-type profit unit. This involves understanding and analysing the demand of the partners (clients, owner, manager, franchisor, franchisee), defining the missions, format, purpose and objectives of a profit centre and determining the feasibility of the project (monitoring the budget, monitoring the objectives) and measuring the value of the profit centre (evaluation, ROI, audit). Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 10h | 15h | |
| serious game This course aims at the practice of operating a profit center using a serious game (Cesim). Students are invited to select partners, mentor and motivate staff, conduct point-of-sale entertainment operations, develop a marketing plan and public relations, make appropriate use of technological tools, explore and monitor customers and promote and sell services. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 25h | ||
| Marketing and communication The purpose of this course is to develop a marketing plan and public relations, to make appropriate use of digital tools, to propagate and monitor customers, and to promote and sell luxury services. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 10h | 15h | |
| Luxury Experience Design Ce bloc de compétences vise la conceptualisationd' un produit touristique (voyage, séjour) ; en utilisant et maitrisant les méthodes et outils de management de projet de la demande de devis du client à son départ en passant par l’utilisation des TIC ; en maitrisant les techniques de cotations et de fixation des prix ; en répondant de manière judicieuse à la demande du client
| ||||
| Luxury Travel The purpose of the course is to allow the student to analyze the client request, define the purpose and objectives of a trip and determine the feasibility of the project; manage the budget, select a destination, manage financial resources, book and purchase services and monitor the implementation of the project. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 10h | 10h | |
| Innovation and experience design The course aims at the understanding of the luxury segment, its customers and its expectations to promote and sell a luxury experience and to measure customer satisfaction. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 10h | 10h | |
| Technology monitoring applied to luxury hospitality and travel Strategic monitoring applied to luxury tourism technologies and emerging trends: monitoring tools, approach, reporting and writing of trend booklets, data analysis, etc. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 10h | 10h | |
| Professional competence Ce bloc de compétence doit permettre à l'étudiant d'agir et de communiquer en professionnel à l'écrit comme à l'oral dans le cadre de ses études et dans le cadre de sa période en entreprise. | ||||
| e-Portfolio Explain the notion of proof and trace of competence, follow-up of the student’s portfolio and the explanation of the evidence of competence Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 9h | 20h | |
| 6 months internship The student will have to carry out a work placement of a duration of 6 months in France or abroad. He will also be able to start a business. Langue de l'enseignementFrançais et/ou anglais | 10 | |||
| Portfolio de compétences | 10 | |||
| Travail d'étude et de recherche | 10 | |||
Nathalie FABRY
Academic coordinatorDelphine MONNIER
Academic secretaryIsabelle LE GOUILL
Master (en) Tourism
M1M2Voyages et Hébergements de Luxe - VHL
Summary
- Degree
- Master (en)
- Field(s)
- Droit, Economie, Gestion
- Thematics of study
- Tourism
- How to apply
- Initial Education / Continuing Education / Recognition of prior learning
- Course venue
Institut Francilien d'Ingénierie des Services (IFIS) - 6/8 cours du Danube - 77700 SERRIS
- Departments and Institutes
- Institut Francilien D'Ingénierie des Services (IFIS)
Une formation de
Partenaire(s)
