Master SOCIAL SCIENCES

CORPORATE COMMUNICATION AND SOCIAL MEDIA
Entry requirements
Ce master s'adresse à des étudiants de sociologie et sciences humaines et sociales (information-communication, histoire, géographie, etc.). Pour la candidature en M1 : une licence ou équivalent (180 ECTS), en M2 : un M1 ou équivalent. Il est attendu des candidats un bon niveau ainsi qu'une motivation pour les métiers de la communication.
Benefits of the program
1- Formation en alternance
La formation s’effectue en alternance, dés la première année, à l’université (2 jours par semaine) et en entreprise (3 jours par semaine), afin de professionnaliser les étudiants. Selon leur âge, les étudiants signent un contrat d’apprentissage ou de professionnalisation (contrat de 24 mois pour la première année et pour ceux entrants directement en seconde année, contrat de 12 mois).
2- Accent sur le digital
Le numérique joue un rôle aujourd’hui incontournable dans le monde de la communication et la formation met particulièrement l’accent sur cette dimension via le profil des enseignants et la nature des enseignements.
3- Formation par la recherche
Accompagné par des enseignants-chercheurs, l’étudiant se forme en réalisant une enquête originale sur la communication et/ou le numérique (mémoire de recherche).
Acquired skills
Au-delà de la mise en oeuvre des techniques et outils de communication, la formation a pour ambition de former des étudiants capables de s’appuyer sur leur maîtrise des sciences sociales pour élaborer par eux-mêmes des stratégies de communication novatrices et avoir un retour réflexif sur leurs pratiques.
La formation vise aussi à faire en sorte que les étudiants sachent mettre en oeuvre des stratégies de communication en lien avec la politique globale d’une entreprise, et qu’ils maîtrisent les bases conceptuelles de la communication en lien avec leur contexte opérationnel.
Le cursus vise enfin à sensibiliser les étudiants aux enjeux majeurs du numérique, de manière à ce qu’ils soient en mesure d’affronter sereinement les transformations actuelles du monde de la communication.
Registration details
eCandidat et Etudes En France
Course venue
Schedule of studies
3 semaines à l'université à temps complet, puis rythme d'alternance 3 jours entreprise/2 jours à l'université (jeudi et vendredi).
Your future career
Ce diplôme permet de démarrer en tant que chargé de communication dans les entreprises (au sein de la direction communication, d’une fonction support ou d’une direction opérationnelle) ou chef de projet en agence conseil en communication. Il permet d’évoluer rapidement vers des postes à responsabilité dans le monde de la communication.
Professional integration
L'objectif premier de la formation est de préparer aux fonctions de chargé(e) de communication.
Study objectives
La formation vise à former des professionnels de la communication à la fois internet et externe. Plus précisément, elle vise à ce que les étudiant(e)s diplômé(e)s 1/ maîtrisent la mise en œuvre de stratégies de communication en lien avec la politique globale d'une entreprise, 2/ connaissent les bases conceptuelles de la communication en lien avec leur contexte opérationnel, 3/ maîtrisent l'enjeu des technologies numériques et des réseaux sociaux du point de vue des stratégies de communication.
Major thematics of study
Les disciplines majeures sont la sociologie et la communication. Une attention particulière est portée aux enseignements techniques et et pratiques (design graphique, développement web, social media management). Un enseignement d'anglais est présent chaque année.
Study organization
L'année est construite en deux semestres s'étalant de septembre à juin. La formation s'effectue en alternance. La soutenance des mémoires de recherche est prévue en juin pour la première session.
Modalité d'admission en FC :
Les admissions se font par l'intermédiaire de l'analyse des dossiers en commission - Étudiants en formation continue justifiant d’au moins cinq
années d'expérience en communication
Modalité d'admission en FI :
Les admissions se font par l'intermédiaire de l'analyse des dossiers en commission
Modalité d'admission en Alternance :
Les admissions se font par l'intermédiaire de l'analyse des dossiers en commission
International
La formation est ouverte aux étudiants étrangers ; chaque année, un voyage d'étude est organisé dans une capitale européenne
Major thematics of Research
Une partie des cours sont dispensés par les enseignants-chercheurs du laboratoire LISIS. Tous les mémoires de recherche sont encadrés par des chercheurs des laboratoires LISIS et LATTS.
Semester 1
Courses | ECTS | CM | TD | TP |
---|---|---|---|---|
Social Sciences 1 | ||||
Sociology of Digital Worlds This course examines how digital technology is transforming social worlds including politics, economics, culture and the media. It draws on knowledge from the social sciences and sociology, exploring the main breaks and continuities in the way in which digital technology is changing practices and perceptions. Langue de l'enseignementFRANÇAIS / FRENCH | 3 | 12h | 12h | |
Sociology of Science and Innovation This course is an introduction to the contemporary sociology of innovation, science and technology. It addresses the concerns, theories, fields and methods that have structured this field since the 1970s, linking them to the main sociological traditions that feed into it, the debates that fragment it, and the major results that characterize it. After a presentation of major theoretical proposals from the "Strong Programme" of the Sociology of Scientific Knowledge (SSK), the Social Construction of Technology (SCOT), and the Actor-Network Theory (ANT), the course adopts a thematic and empirical approach, familiarizing students with recent developments in the politics of technological artefacts, the roles and figures of users in innovation, the production of knowledge and information in organizations, and issues of technical democracy. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 18h | ||
Social Science Analysis 1 | ||||
Thesis Methodology The aim of this course is to provide students with the tools necessary to write their thesis. It aims to indicate what is expected of a research paper in terms of methodology, knowledge, use of theoretical frameworks, data analysis, problem-solving, and compliance with academic standards. During this course, students will receive practical advice on the use and prioritization of sources and references, the construction of a bibliography and an appendix, writing an introduction and a conclusion, defending their thesis, etc. Langue de l'enseignementFRANÇAIS / FRENCH | 5 | 18h | ||
Investigating in the Social Sciences This course aims to provide students with the knowledge and skills necessary to build and use the various tools for collecting data, usually in the form of a questionnaire, interview and observation. One of the main objectives is also to know when to use the different methods, That is, understanding why, in some cases, it is preferable to use the questionnaire method and why, in other situations, it is more useful to carry out interviews or observations. Fundamentally, the choice for a survey method is determined by the researcher's abstract conception of social phenomena and actors. Finally, from a general point of view, the choice of methodology can be linked to the great theoretical traditions that have emerged in the social sciences. Langue de l'enseignementFRANÇAIS / FRENCH | 5 | 24h | ||
Expanding Knowledge 1 | ||||
Legal Culture The aim of the course is to provide students with the necessary training to be able to grasp the fundamental concepts of labour law. Students should understand the basic mechanisms of social law, its meaning and its application in real cases. The course will cover: a review of the sources of law and judicial organization; the beginnings of the employment relationship (recruitment, pre-employment formalities); signing an employment contract (signing an employment contract, the different forms of employment contract); the execution of the employment contract (reciprocal obligations to the parties of the contract, modifying an employment contract); terminating an employment contract (dismissal and other forms of termination) Langue de l'enseignementFRANÇAIS / FRENCH | 3 | 18h | ||
English Improving communication skills in general and communication English (level B2- C1). Enriching knowledge of the English-speaking world and understanding of communication. Producing well-structured written documents (CV, emails), practising dynamic oral presentation and interactions. Approach: using articles and videos, learning vocabulary and structures, role-playing and interaction between different roles. Evaluation: 100% continuous assessment - Attendance: mandatory Oral 1: 10% participation (involvement, quality of expression) Oral 2: 20% interaction (improvised, 8 min in pairs) Oral 2: 20% presentation (prepared, 6 min) Written 1: 25% written and/or oral comprehension/vocabulary and/or grammar exercises Written 2: 25% written expression Langue de l'enseignementANGLAIS / ENGLISH | 2 | 16h | ||
Communication 1 | ||||
Sociology of Digital Communication 1 This course explores the major avenues taken by sociology in understanding the relationship between media and society. We will present theories and analyses that capture how the internet and digital are transforming the media. Through the reading of classical and more contemporary texts, we will answer the following three questions in particular: With the rise of digital media, are we witnessing the dissolution of public space? How have digital technologies changed the work of news professionals today? Do the media give us a more complete view of the world? | 4 | 18h | ||
Graphic Design This course has the following objectives: Becoming familiar with graphic composition; Designing, retouching and making photomontage of images with Photoshop; Using geometry and colorimetry to correct, crop or stylize an image; Staging and communicating an image independently. Langue de l'enseignementFRANÇAIS / FRENCH | 3 | 24h | ||
Communication Strategy Communication has become one of the key factors contributing to the success of the objectives of organizations (private companies, institutions, communities, NGOs, etc.). The objective of this module is to learn how to master the different stages of designing a strategy and developing a communication plan. Langue de l'enseignementFRANÇAIS / FRENCH | 3 | 12h |
Courses | ECTS | CM | TD | TP |
---|---|---|---|---|
Social Science Analysis 2 | ||||
Thesis and Internship Methodology The aim of this course is to provide students with the tools necessary to write their thesis. It aims to indicate what is expected of a research paper in terms of methodology, knowledge, use of theoretical frameworks, data analysis, problem-solving, and compliance with academic standards. During this course, students will receive practical advice on the use and prioritization of sources and references, the construction of a bibliography and an appendix, writing an introduction and a conclusion, defending their thesis, etc. | 15 | 12h | ||
Investigating through Data This course aims to familiarize students with the analysis of data from the web and social networks. Students will be introduced to various methods such as automatic data collection from the web (scraping); statistical analysis of online activities; quantitative analysis of textual corpora. Langue de l'enseignementFRANÇAIS / FRENCH | 5 | 18h | ||
Communication 2 | ||||
Sociology of Digital Communication 2 This course explores the major avenues taken by sociology in understanding the relationship between media and society. We will present theories and analyses that capture how the internet and digital are transforming the media. Through the reading of classical and more contemporary texts, we will answer the following three questions in particular: With the rise of digital media, are we witnessing the dissolution of public space? How have digital technologies changed the work of news professionals today? Do the media give us a more complete view of the world? | 3 | 18h | ||
Digital Technology in Business The objective is to analyse the uses and effects of digital technologies in organisations. A first theme focuses on uses within hierarchical organisations, highlighting dimensions of control, or even lack of use due to the organisational context, but also organisational innovations. This point is important for future communication or human resources managers who will be responsible for setting up this type of tool and confronted with statistics on its use or non-use. The second theme focuses on the transformations of work in the digital age, multi-tasking, "dispersion" at work, working remotely, blurring of private/professional boundaries, etc. The sessions involve reading and commenting on sociological articles. A collective, guided survey conducted on the reception of the Mettling report "Digital Transformation and the Workplace in France" in the press, among trade unions and in large companies. | 2 | 18h | ||
Digital Marketing The objective of this course is to explore the different facets of marketing by combining a professional perspective, supported by an up-to-date knowledge of practices, tools and "business" issues, from an analytical and reflective perspective, based on recent academic research, particularly in the fields of marketing and economic sociology. This course is suitable for students who have no special marketing knowledge - it serves as a general introduction to marketing. | 2 | 18h | ||
Expanding Knowledge 2 | ||||
Computer Science Objectives: Mastering spreadsheet software (Excel); Creating administrative management documents (dashboards, management monitoring table, survey results, etc.) Description: Creating and modifying formulas using simple and advanced operators and functions (text, dates, numbers); Using conditional structures; Formatting documents for presentation; Sorting and filtering data lists; Creating and modifying graphs; Creating and modifying pivot tables and charts. Langue de l'enseignementFRANÇAIS / FRENCH | 1 | 18h | ||
English | 1 | 16h | ||
Pre-Pro Workshop | 1 | 6h |
Semester 3
Courses | ECTS | CM | TD | TP |
---|---|---|---|---|
Core Teaching 1 | ||||
Sociology of Communication Companies are often at the centre of public debate. Whether the issue be discrimination, the environment, innovation or health, companies raise some of the major questions of our time. Based on the knowledge produced by the social sciences, this course gives keys to mastering these crucial issues in communication. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 18h | ||
Organisational Diagnosis Applying a sociological analysis of organisations based on an interview conducted by the student (establishing a sociological profile in its environment) Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 12h | ||
English for Communication Helping students to acquire, consolidate and perfect their language skills through continuous and progressive practice of English. Langue de l'enseignementANGLAIS / ENGLISH | 2 | 18h | ||
Professional Teaching 1 | ||||
Internal Communication Understanding the issues and goals of internal communication; mastering the main methods and techniques (from the strategic approach to the development of communication and action plans, etc.); knowing the main systems, media and tools (written, oral, technical, etc.) available to communicators to enable them to achieve their objectives; knowing how to interpret the systems and tools for monitoring and measuring the impact of the internal communication actions implemented. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 15h | ||
Press Relations & E-reputation When an organization, whether a company, institution, community, association or NGO, opens itself to the outside world, it is very quickly either "supported by" or "confronted with" its relationship with the media. The objective of this course is to understand the media environment, how it works and how to nourish and/or influence it. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 15h | ||
Events | 2 | 12h | ||
Communication Strategy & Budget Management Communication has become one of the key factors contributing to the success of the objectives of organizations (private companies, institutions, communities, NGOs, etc.). The objective of this module is to learn how to master the different stages of designing a strategy and developing a communication plan. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 15h | ||
Marketing and Digital Advertising Basing students' professional skills on structured fundamental knowledge: From supply marketing to demand marketing; Knowing the consumer; The competitive environment; Targeting and positioning; Product, pricing and distribution policies; Brand & Communication; Resources & media. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 15h | ||
Technical and Practical Training 1 | ||||
Graphic design Developing knowledge and practice in creation and design for practical use: technological knowledge, professional tools, documentary resources, cultural knowledge, etc. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 18h | ||
Writing for the Web and Social Networks Mastering the writing principles adapted to screen reading and improving natural referencing; Writing, correcting and adapting editorial content for online consultation; The writing rules for social networks Langue de l'enseignementFRANÇAIS / FRENCH | 1 | 18h | ||
Visual Communication | 1 | 12h | ||
Thesis 1 | ||||
Intermediate Thesis Defence | 5 | |||
Social Science Research Workshop The workshop is intended for supervision of thesis preparation in addition to the individual follow-up by thesis supervisors. It assesses the progress of the thesis, presents investigation methods and ensures various reports during the year are prepared. Langue de l'enseignementFRANÇAIS / FRENCH | 10h | |||
Internship 1 | ||||
Internship Follow-Up | 5 |
Semester 4
Courses | ECTS | CM | TD | TP |
---|---|---|---|---|
Core Teaching 2 | ||||
Socio-Economics of the Web and Social Media The course offers an overview of the social media landscape, studying the drivers of social and economic evolution, beyond the rapid renewal of websites and marketing concepts. It provides students with the tools to apprehend current and future developments in the ecosystem, by deciphering the logics of action of the various stakeholders (platforms, users, advertisers); it dissects the notions that accompany the rise of social media (viral content, commitment, empowerment, e-reputation, etc.). Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 15h | ||
Communication Law Understanding the legal framework for communication and anticipating crisis situations. The objective of the course is to understand the legal aspects of information and communication technologies and to manage the legal risk incurred by the company. It will look at freedom of expression in the different media and its limits (privacy, image rights, intellectual property, press law) as well as e-commerce law (online sales and services, intangible creation, evidence). Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 15h | ||
Professional Teaching 2 | ||||
Crisis Communication Considering reputation as an intangible corporate asset. Introducing students to the risks and opportunities facing business in the information society. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 15h | ||
Understanding and Using data This course aims to introduce students to the collection and processing of data from the web and social media (scraping, data analysis, visualizations) Langue de l'enseignementFRANÇAIS / FRENCH | 1 | 15h | ||
Technical and Practical Training 2 | ||||
Social Media Management Bringing together and running a community is an increasingly essential and central issue in any organisation, whether it is a community of users, customers, supporters, ambassadors, etc. Knowing how to establish a community strategy and deploy actions to maintain a relationship with the community requires skills in tools such as social networks but also in specific ways of thinking. Langue de l'enseignementFRANÇAIS / FRENCH | 1 | 15h | ||
Web Development This course offers a practical introduction to website design using CMS Wordpress. It also presents the main components of a website. A general communication manager must: be familiar with the CMS (WP, Drupal, etc.) to be able to directly publish content in the company; know a minimum of technical aspects (the internet, hosting a site, etc.) to be able to work directly with a web agency or a freelance web designer; be able to produce a table to monitor visits to the site and to use the visitor statistics to improve the website (popular content, etc.); understand UX design and putting oneself in the shoes of the reader and SEO to optimize results from search engines; understand HTML to work with CSS. Langue de l'enseignementFRANÇAIS / FRENCH | 2 | 15h | ||
Thesis 2 | ||||
Social Science Research Workshop The workshop is intended for supervision of thesis preparation in addition to the individual follow-up by thesis supervisors. It assesses the progress of the thesis, presents investigation methods and ensures various reports during the year are prepared. Langue de l'enseignementFRANÇAIS / FRENCH | 10h | |||
Thesis Defence | 15 | |||
Cycle of Conferences | ||||
Cycle of Conferences | ||||
Internship 2 | ||||
Internship | 5 | |||
Job Search Support | 3h |
UGHETTO Pascal (M1-M2)
Coordinator of the degree programMATHIEU-FRITZ Alexandre (M1-M2)
Coordinator of the degree programPRIEUR Christophe (M1-M2)
Academic coordinatorDROUET Maxime (M2)
POTET Julia
Academic secretaryMaster (en) SOCIAL SCIENCES
M1-M2CORPORATE COMMUNICATION AND SOCIAL MEDIA
Summary
- Degree
- Master (en)
- Field(s)
- Sciences Humaines et Sociales
- Thematics of study
- SOCIAL SCIENCES
- How to apply
- Initial Education / Continuing Education / Recognition of prior learning / Apprenticeship
- Course venue
- Departments and Institutes
- UFR Sciences Humaines et Sociales (SHS)
Une formation de