This course examines how digital technology is transforming social worlds including politics, economics, culture and the media. It draws on knowledge from the social sciences and sociology, exploring the main breaks and continuities in the way in which digital technology is changing practices and perceptions.

Langue de l'enseignement

FRANÇAIS / FRENCH

This course is an introduction to the contemporary sociology of innovation, science and technology. It addresses the concerns, theories, fields and methods that have structured this field since the 1970s, linking them to the main sociological traditions that feed into it, the debates that fragment it, and the major results that characterize it. After a presentation of major theoretical proposals from the "Strong Programme" of the Sociology of Scientific Knowledge (SSK), the Social Construction of Technology (SCOT), and the Actor-Network Theory (ANT), the course adopts a thematic and empirical approach, familiarizing students with recent developments in the politics of technological artefacts, the roles and figures of users in innovation, the production of knowledge and information in organizations, and issues of technical democracy.

Langue de l'enseignement

FRANÇAIS / FRENCH

The aim of this course is to provide students with the tools necessary to write their thesis. It aims to indicate what is expected of a research paper in terms of methodology, knowledge, use of theoretical frameworks, data analysis, problem-solving, and compliance with academic standards. During this course, students will receive practical advice on the use and prioritization of sources and references, the construction of a bibliography and an appendix, writing an introduction and a conclusion, defending their thesis, etc.

Langue de l'enseignement

FRANÇAIS / FRENCH

This course aims to provide students with the knowledge and skills necessary to build and use the various tools for collecting data, usually in the form of a questionnaire, interview and observation. One of the main objectives is also to know when to use the different methods, That is, understanding why, in some cases, it is preferable to use the questionnaire method and why, in other situations, it is more useful to carry out interviews or observations. Fundamentally, the choice for a survey method is determined by the researcher's abstract conception of social phenomena and actors. Finally, from a general point of view, the choice of methodology can be linked to the great theoretical traditions that have emerged in the social sciences.

Langue de l'enseignement

FRANÇAIS / FRENCH

The aim of the course is to provide students with the necessary training to be able to grasp the fundamental concepts of labour law. Students should understand the basic mechanisms of social law, its meaning and its application in real cases. The course will cover: a review of the sources of law and judicial organization; the beginnings of the employment relationship (recruitment, pre-employment formalities); signing an employment contract (signing an employment contract, the different forms of employment contract); the execution of the employment contract (reciprocal obligations to the parties of the contract, modifying an employment contract); terminating an employment contract (dismissal and other forms of termination)

Langue de l'enseignement

FRANÇAIS / FRENCH

Improving communication skills in general and communication English (level B2- C1). Enriching knowledge of the English-speaking world and understanding of communication. Producing well-structured written documents (CV, emails), practising dynamic oral presentation and interactions.

Approach: using articles and videos, learning vocabulary and structures, role-playing and interaction between different roles. Evaluation: 100% continuous assessment - Attendance: mandatory

Oral 1: 10% participation (involvement, quality of expression)

Oral 2: 20% interaction (improvised, 8 min in pairs)

Oral 2: 20% presentation (prepared, 6 min)

Written 1: 25% written and/or oral comprehension/vocabulary and/or grammar exercises

Written 2: 25% written expression

Langue de l'enseignement

ANGLAIS / ENGLISH

This course explores the major avenues taken by sociology in understanding the relationship between media and society. We will present theories and analyses that capture how the internet and digital are transforming the media. Through the reading of classical and more contemporary texts, we will answer the following three questions in particular: With the rise of digital media, are we witnessing the dissolution of public space? How have digital technologies changed the work of news professionals today? Do the media give us a more complete view of the world?

This course has the following objectives: Becoming familiar with graphic composition; Designing, retouching and making photomontage of images with Photoshop; Using geometry and colorimetry to correct, crop or stylize an image; Staging and communicating an image independently.

Langue de l'enseignement

FRANÇAIS / FRENCH

Communication has become one of the key factors contributing to the success of the objectives of organizations (private companies, institutions, communities, NGOs, etc.). The objective of this module is to learn how to master the different stages of designing a strategy and developing a communication plan.

Langue de l'enseignement

FRANÇAIS / FRENCH

The aim of this course is to provide students with the tools necessary to write their thesis. It aims to indicate what is expected of a research paper in terms of methodology, knowledge, use of theoretical frameworks, data analysis, problem-solving, and compliance with academic standards. During this course, students will receive practical advice on the use and prioritization of sources and references, the construction of a bibliography and an appendix, writing an introduction and a conclusion, defending their thesis, etc.

This course aims to familiarize students with the analysis of data from the web and social networks. Students will be introduced to various methods such as automatic data collection from the web (scraping); statistical analysis of online activities; quantitative analysis of textual corpora.

Langue de l'enseignement

FRANÇAIS / FRENCH

This course explores the major avenues taken by sociology in understanding the relationship between media and society. We will present theories and analyses that capture how the internet and digital are transforming the media. Through the reading of classical and more contemporary texts, we will answer the following three questions in particular: With the rise of digital media, are we witnessing the dissolution of public space? How have digital technologies changed the work of news professionals today? Do the media give us a more complete view of the world?

The objective is to analyse the uses and effects of digital technologies in organisations. A first theme focuses on uses within hierarchical organisations, highlighting dimensions of control, or even lack of use due to the organisational context, but also organisational innovations. This point is important for future communication or human resources managers who will be responsible for setting up this type of tool and confronted with statistics on its use or non-use. The second theme focuses on the transformations of work in the digital age, multi-tasking, "dispersion" at work, working remotely, blurring of private/professional boundaries, etc. The sessions involve reading and commenting on sociological articles. A collective, guided survey conducted on the reception of the Mettling report "Digital Transformation and the Workplace in France" in the press, among trade unions and in large companies.

The objective of this course is to explore the different facets of marketing by combining a professional perspective, supported by an up-to-date knowledge of practices, tools and "business" issues, from an analytical and reflective perspective, based on recent academic research, particularly in the fields of marketing and economic sociology. This course is suitable for students who have no special marketing knowledge - it serves as a general introduction to marketing.

Objectives: Mastering spreadsheet software (Excel); Creating administrative management documents (dashboards, management monitoring table, survey results, etc.) Description: Creating and modifying formulas using simple and advanced operators and functions (text, dates, numbers); Using conditional structures; Formatting documents for presentation; Sorting and filtering data lists; Creating and modifying graphs; Creating and modifying pivot tables and charts.

Langue de l'enseignement

FRANÇAIS / FRENCH

Companies are often at the centre of public debate. Whether the issue be discrimination, the environment, innovation or health, companies raise some of the major questions of our time. Based on the knowledge produced by the social sciences, this course gives keys to mastering these crucial issues in communication.

Langue de l'enseignement

FRANÇAIS / FRENCH

Applying a sociological analysis of organisations based on an interview conducted by the student (establishing a sociological profile in its environment)

Langue de l'enseignement

FRANÇAIS / FRENCH

Helping students to acquire, consolidate and perfect their language skills through continuous and progressive practice of English.

Langue de l'enseignement

ANGLAIS / ENGLISH

Understanding the issues and goals of internal communication; mastering the main methods and techniques (from the strategic approach to the development of communication and action plans, etc.); knowing the main systems, media and tools (written, oral, technical, etc.) available to communicators to enable them to achieve their objectives; knowing how to interpret the systems and tools for monitoring and measuring the impact of the internal communication actions implemented.

Langue de l'enseignement

FRANÇAIS / FRENCH

When an organization, whether a company, institution, community, association or NGO, opens itself to the outside world, it is very quickly either "supported by" or "confronted with" its relationship with the media. The objective of this course is to understand the media environment, how it works and how to nourish and/or influence it.

Langue de l'enseignement

FRANÇAIS / FRENCH

Communication has become one of the key factors contributing to the success of the objectives of organizations (private companies, institutions, communities, NGOs, etc.). The objective of this module is to learn how to master the different stages of designing a strategy and developing a communication plan.

Langue de l'enseignement

FRANÇAIS / FRENCH

Basing students' professional skills on structured fundamental knowledge: From supply marketing to demand marketing; Knowing the consumer; The competitive environment; Targeting and positioning; Product, pricing and distribution policies; Brand & Communication; Resources & media.

Langue de l'enseignement

FRANÇAIS / FRENCH

Developing knowledge and practice in creation and design for practical use: technological knowledge, professional tools, documentary resources, cultural knowledge, etc.

Langue de l'enseignement

FRANÇAIS / FRENCH

Mastering the writing principles adapted to screen reading and improving natural referencing; Writing, correcting and adapting editorial content for online consultation; The writing rules for social networks

Langue de l'enseignement

FRANÇAIS / FRENCH

The workshop is intended for supervision of thesis preparation in addition to the individual follow-up by thesis supervisors. It assesses the progress of the thesis, presents investigation methods and ensures various reports during the year are prepared.

Langue de l'enseignement

FRANÇAIS / FRENCH

The course offers an overview of the social media landscape, studying the drivers of social and economic evolution, beyond the rapid renewal of websites and marketing concepts. It provides students with the tools to apprehend current and future developments in the ecosystem, by deciphering the logics of action of the various stakeholders (platforms, users, advertisers); it dissects the notions that accompany the rise of social media (viral content, commitment, empowerment, e-reputation, etc.).

Langue de l'enseignement

FRANÇAIS / FRENCH

Understanding the legal framework for communication and anticipating crisis situations. The objective of the course is to understand the legal aspects of information and communication technologies and to manage the legal risk incurred by the company. It will look at freedom of expression in the different media and its limits (privacy, image rights, intellectual property, press law) as well as e-commerce law (online sales and services, intangible creation, evidence).

Langue de l'enseignement

FRANÇAIS / FRENCH

Considering reputation as an intangible corporate asset. Introducing students to the risks and opportunities facing business in the information society.

Langue de l'enseignement

FRANÇAIS / FRENCH

This course aims to introduce students to the collection and processing of data from the web and social media (scraping, data analysis, visualizations)

Langue de l'enseignement

FRANÇAIS / FRENCH

Bringing together and running a community is an increasingly essential and central issue in any organisation, whether it is a community of users, customers, supporters, ambassadors, etc. Knowing how to establish a community strategy and deploy actions to maintain a relationship with the community requires skills in tools such as social networks but also in specific ways of thinking.

Langue de l'enseignement

FRANÇAIS / FRENCH

This course offers a practical introduction to website design using CMS Wordpress. It also presents the main components of a website. A general communication manager must: be familiar with the CMS (WP, Drupal, etc.) to be able to directly publish content in the company; know a minimum of technical aspects (the internet, hosting a site, etc.) to be able to work directly with a web agency or a freelance web designer; be able to produce a table to monitor visits to the site and to use the visitor statistics to improve the website (popular content, etc.); understand UX design and putting oneself in the shoes of the reader and SEO to optimize results from search engines; understand HTML to work with CSS.

Langue de l'enseignement

FRANÇAIS / FRENCH

The workshop is intended for supervision of thesis preparation in addition to the individual follow-up by thesis supervisors. It assesses the progress of the thesis, presents investigation methods and ensures various reports during the year are prepared.

Langue de l'enseignement

FRANÇAIS / FRENCH