Entry requirements

- Initial training and apprenticeship: First-year Master’s in tourism or equivalent (240 credits); admission based on application, career objectives and interview.

For direct entry into the second-year Master’s course, experience in the destination management sector (DMO, attractiveness agency, regional tourist offices, etc.) is required, as well as solid skills in project management, marketing and customer relations.

- Lifelong learning / validation of acquired experience: admission based on application, experience and career objectives.

Benefits of the program

- An open perspective on the world and the tourism sector, with strong involvement from professionals. Innovative, student-centred teaching methods that encourage challenges and projects and stimulate independence [e-learning, entrepreneurship, learning by problem solving, visual thinking] and creativity. Students can write their assignments in English.

- Creation of an e-portfolio of work that provides evidence of achievements and the skills acquired.

- Located in Val d'Europe, home to Disneyland Paris and Villages Nature.

Acquired skills

- Analysis of sectoral issues: differentiate the strategies of the actors, identify the societal, technological and economic components of supply and demand.

- Group project work: leading a team, contributing to knowledge creation

- Management of a destination in all its complexity: knowledge of clients and markets, spatial planning, brand development, community management, digital strategy.

International

The Master's in Tourism enables students to carry out study mobility periods at institutions offering a tourism course. Likewise, students from these institutions come for a semester in either the first- or second-year Master’s programmes:

• BCI/CREPUQ - Canada: Université du Québec à Montréal - Université du Québec à Trois Rivières - Université Laval.

• MICEFA - USA: California State University (CSU) - Florida International University - New Mexico State University - Northern Arizona University - University of Connecticut - University of New Orleans - University of Waterloo.

• Bilateral agreement: Universidade Federal Fluminens (Brazil) - Universidad Externado de Colombia (Colombia) - Universidad Nacional de Colombia (Colombia) - Chonbuk National University (South Korea) - Rikkyo University (Japan).

• Erasmus + agreements: Complutense University of Madrid (Spain) - Universidad de Cádiz (Spain) - Universidad de Málaga (Spain) - Universidad Ricardo Palma (Spain) - Università degli Studi del Molise (Italy) - Università della Calabria (Italy) - Almaty Management University (Kazakhstan) - Voronezh State University (Russia).

Capacities

15

Course venue

Your future career

The Destination Management Master’s gives students an understanding of the complex notion of “destination”, which resembles an ecosystem and a network of actors. The course content includes the governance and promotion of the resources and intangible assets of the destination, its presence online and on social media, its innovation and development strategy and the ability to take into account all the actors involved. Students are introduced to destination development strategy (marketing, digital technology, brands, experiences, tourism, etc.) through projects and case studies.

They can go on to study a PhD.

Professional integration

Graduate employment rates and the average job-search duration are known thanks to OFIPE follow-up surveys and especially the BYN alumni network and LinkedIn.

Graduates occupy the following positions: Quality research consultant, Communication and digital development manager, Marketing and PR consultant, Press officer, Marketing and communication, Account manager (groups, corporate, etc.), Production assistant, etc.

Study objectives

This second-year Master’s in Destination Management builds on the former year of the same name and responds to the need to take account of the complexity of the development and marketing of a tourist destination in the age of digital transformation. It also addresses the emergence of new professions in tourism representation (representation agency, changes in tourist offices, territorial marketing, etc.) The programme equips students with the skills to “Manage a destination in all its complexity”. They learn to work in complex environments, understand the challenges of governance and think in terms of the co-production of the destination with local players and tourists.

They must be able to:

- conceptualise a destination (identify the profile and stakeholders of a tourist destination, including local players, citizens, tourists);

- define the identity of a destination;

- understand the role of Destination Management Organisations (DMO) and institutions (purpose and legitimacy of a DMO, estimate the added value of a DMO for a destination, guide action on the welcome, experience and satisfaction of tourists, identify levers for the financing of facilities);

- understand the challenges of sustainable destination management (identify the challenges of governing a network and its levers for action, design a Smart destination, analyse mobility);

- understand the driving forces behind the “production of difference” (analyse the question and pertinence of a local brand; manage the brand, design the story of a site, promote the local area).

Major thematics of study

Project engineering, Marketing and customer relations, Knowledge of the tourism sector and its players, Information and communication, Understanding the tourism environment, Tourism information, communication, intelligence and data, Study and research work, Territorial marketing, governance and development.

Calendar

Initial training and lifelong learning: - Semester 3: classes from September to December; Semester 4: six-month work placement in France or abroad OR entrepreneurship and incubation (from January) Apprenticeship: one month of classes / two months in a company according to the pre-defined work-study schedule

Options

- Business creation and entrepreneurship

- Data analysis and processing

- Culture and heritage

- HRM and skills development

- Community life and leadership.

The options classes are combined for first- and second-year Master’s students, which fosters exchanges between the two years. Students must choose one option in M1 and one option in M2.