Master's degree Luxury Travel and Accommodation
- Campus Marne la Vallée - Serris, Institut Francilien d'Ingénierie des Services (IFIS)
- Bâtiment Erasme, Institut Francilien d'Ingénierie des Services (IFIS) - 6/8 cours du Danube - 77700 SERRIS
Entry requirements
- Initial training: First-year Master’s in tourism or equivalent (240 credits); admission based on application, career objectives and interview.
For direct entry into the second-year Master’s course, experience in the luxury travel and accommodation sector is required, as well as solid skills in project management, marketing and customer relations.
- Lifelong learning / validation of acquired experience: admission based on application, experience and career objectives.
Benefits of the program
- An open perspective on the world and the tourism sector, with strong involvement from professionals. Innovative, student-centred teaching methods that encourage challenges and projects and stimulate independence [e-learning, entrepreneurship, learning by problem solving, visual thinking] and creativity. Students can write their assignments in English.
- Creation of an e-portfolio of work that provides evidence of achievements and the skills acquired.
- Located in Val d'Europe, home to Disneyland Paris and Villages Nature.
Acquired skills
- Analyse sector-specific concerns: differentiating between the strategies of different actors; identifying the societal, technological and economic components of supply and demand
- Group project work: leading a team; contributing to knowledge creation
- Manage luxury accommodation: mastering project management methods and tools; ensuring service and product quality; measuring performance
- Create a luxury travel experience: conceptualising a luxury tourism product; communication; quotation and pricing; responding judiciously to the client’s request.
International
The Master's in Tourism enables students to carry out study mobility periods at institutions offering a tourism course. Likewise, students from these institutions come for a semester in either the first- or second-year Master’s programmes:
• BCI/CREPUQ - Canada: Université du Québec à Montréal - Université du Québec à Trois Rivières - Université Laval.
• MICEFA - USA: California State University (CSU) - Florida International University - New Mexico State University - Northern Arizona University - University of Connecticut - University of New Orleans - University of Waterloo.
• Bilateral agreement: Universidade Federal Fluminens (Brazil) - Universidad Externado de Colombia (Colombia) - Universidad Nacional de Colombia (Colombia) - Chonbuk National University (South Korea) - Rikkyo University (Japan).
• Erasmus + agreements: Complutense University of Madrid (Spain) - Universidad de Cádiz (Spain) - Universidad de Málaga (Spain) - Universidad Ricardo Palma (Spain) - Università degli Studi del Molise (Italy) - Università della Calabria (Italy) - Almaty Management University (Kazakhstan) - Voronezh State University (Russia).
Capacities
15
Course venue
Other course venue
Bâtiment Erasme, Institut Francilien d'Ingénierie des Services (IFIS) - 6/8 cours du Danube - 77700 SERRIS
Your future career
The Luxury Travel and Accommodation programme enables participants to understand the specific nature of a segment in which the target market is a demanding clientele looking for a unique and authentic experience and very high-quality services.
This environment of made-to-measure experiences includes a wide range of forms of tourism and many services: transport, accommodation, gastronomy, spas and wellness, culture, private tours, yachting, sports, etc.
Graduates are trained in project engineering and are able to adopt managerial roles in the creation of luxury travel experiences and the management of luxury accommodation facilities.
Can be followed by a PhD.
Professional integration
Sales coordinator; communication officer; assistant manager; operational director; customer relations manager; guest relations; housekeeping; business developer; luxury concierge; cruise client manager; agency manager (physical and online); area manager; host agency manager (Australia, France, India); production director, etc.
Information on graduate employment rates and the average job-search duration are obtained thanks to OFIPE follow-up surveys and especially the BYN alumni network and LinkedIn.
Study objectives
The second-year Master’s in Luxury Travel and Accommodation builds on the previous year in “Luxury Hospitality” and “High-End Tourism and Hospitality” but also accounts for the fact that accommodation no longer stops at traditional hospitality services and the creation of unique experiences. It focuses on the luxury sector in its contemporary form (experience, ultra-luxury). The programme trains students in two areas: “Managing luxury accommodation” and “Developing a tourism experience”.
- “Managing luxury accommodation” trains students in all aspects of project management, from customer reservation to departure using digital communication tools; in service and product quality and performance measurement. They are able to create, operate and evaluate a profit centre.
- “Developing a tourism experience” enables students to conceptualise an exceptional tourism product (trip, stay); use and master project management tools, from the customer's request for a quote to departure using communication tools; master quotation and pricing techniques; respond judiciously to the customer's request. Students must be able to draw up specifications, manage a budget, book and buy services, monitor the project, promote and showcase “products” and measure customer satisfaction.
Major thematics of study
Project engineering, Marketing and customer relations, Knowledge of the tourism sector and its players, Information and communication, Understanding the tourism environment, Tourism information, communication, intelligence and data, Study and research work, Managing luxury accommodation, Managing luxury travel experiences.
Calendar
- Semester 3: classes from September to December
- Semester 4: six-month work placement in France or abroad OR entrepreneurship and incubation (from January)
Options
- Business creation and entrepreneurship
- Data analysis and processing
- Culture and heritage
- HRM and skills development
- Community life and leadership.
The options classes are combined for first- and second-year Master’s students, which fosters exchanges between the two years.
Students must choose one option in M1 and one option in M2.
Semester 3
| Courses | ECTS | CM | TD | TP |
|---|---|---|---|---|
| Compréhension de l'environnement du tourisme | 4 | |||
|
Crisis Management
Acquiring crisis-specific know-how that tourism actors may have to deal with, such as crisis typology, crisis communication and crisis resolution advice. Active pedagogy is supported by numerous case studies.
Teaching language FRANÇAIS / FRENCH | 1 | 15h | ||
|
Geopolitics
Learning the basic tools and skills needed for the geostrategic and geoeconomic analysis of tourism in order to produce relevant recommendations for public and private tourism actors in the context of their strategies, projects and actions. Active pedagogy is supported by numerous case studies.
Teaching language ANGLAIS / ENGLISH | 1 | 18h | ||
|
Mobilities and Tourism
Study of the modes of mobility of tourists to come to a destination (cruises, rail, air, road) and once on the destination (urban mobility, etc.). Analysis of transport networks and infrastructure, and on the occupation of the place by tourists. The student must be able to identify the levers of competitiveness of a destination related to infrastructures and mobility. Pedagogy by case study, site visits and project.
Teaching language FRANÇAIS / FRENCH | 1 | 15h | ||
|
Post-Covid Tourism
The Covid-19 health crisis has called into question the fundamentals of tourism. This course will analyze the two major challenges that represent both the post-covid world and the entry into the era of energy transition.
Teaching language FRANÇAIS / FRENCH | 1 | 15h | ||
| Information, Communication, Data | 6 | |||
|
Applied digital communication
Panorama of the techniques and tools needed to master its online presence (tools and canvas in design, identification of brand values, digital tools Google Font, colors, Noun project, etc.) - Building its online presence and understanding the composition of a web page (introduction to the code, the basics of a simple website (Java, HTML) - Analyzing the online presence (extract data from Twitter API + identify keyword recurrences, etc.)
Teaching language FRANÇAIS / FRENCH | 2 | 10h | 10h | |
|
Data and Tourism
Analysis of the data in a tourist ecosystem to understand the interest of the tourist data for the tourist territories and actors; identify the types of tourist data; master the concepts of data (big data, open data, Smart data); understand the techniques (AI, process mining, business intelligence, machine learning), GDPR.
Teaching language FRANÇAIS / FRENCH | 2 | 10h | 10h | |
|
Data analyse
Introduction to statistics of quantitative and qualitative surveys, processing of data under Sphynx; presentation of the importance of digital tourism data for the tourism sector
Teaching language FRANÇAIS / FRENCH | 2 | 15h | 10h | |
| Compétences transversales | 8 | |||
|
Seminar and introduction to research
The objective of the seminar is to understand the issues of the Event Industry (EI) for a territory and a destination. We explore the “MEI Boundaries”, we question the role of ICT and AI, and then we analyze the issue of the attractiveness driven by Events and assess the impacts of an event (economic, urban, media, etc.) and its environmental footprint. The objective of the seminar is to understand the issues of attractiveness for an EI-positioned destination and the relevance of such positioning.
Teaching language FRANÇAIS / FRENCH, ANGLAIS / ENGLISH | 1 | 12h | ||
|
General and touristic culture
Students will have classes teachings (ethics and tourism) but especially will have the opportunity to follow FUN MOOCs or other e-learning platforms so that they can either fill their gaps or deepen elements of knowledge that are indispensable to their curriculum and professional project
Teaching language FRANÇAIS / FRENCH, ANGLAIS / ENGLISH | 2 | 6h | 41h | |
|
Challenge Crash-test
Students must respond to an intensive week-long call for tenders sponsored by a tourism actor (company, territory, etc.). This exercise aims to develop work learning in stress, decision-making and problem-solving in constrained time, and oral and written communication.
Teaching language FRANÇAIS / FRENCH, ANGLAIS / ENGLISH | 1 | 30h | ||
|
Methodologie du travail universitaire
This course is an introduction to research. It is designed to help students complete their various personal projects, particularly the thesis, in accordance with academic criteria. This course also aims to make students aware of the principles and specificities of research in the humanities and social sciences (rules, approaches, methods) and of research ethics.
Teaching language FRANÇAIS / FRENCH | 1 | 6h | 6h | |
|
Certification (Langues, informatique,…)
Free certification depending on student's needs
Teaching language FRANÇAIS / FRENCH, ANGLAIS / ENGLISH | 1 | |||
|
Culture and heritage
Presentation of the economic impact of material & immaterial heritage
Teaching language FRANÇAIS / FRENCH | 1 | 15h | 10h | |
|
Formation du réseau
Formation dispensée en Elearning
| 1 | |||
| Manager un hébergement de luxe | 6 | |||
|
Strategic management for Luxury Hospitality
Students are encouraged to create, operate and evaluate an accommodation-type profit unit. This involves understanding and analysing the demand of the partners (clients, owner, manager, franchisor, franchisee), defining the missions, format, purpose and objectives of a profit centre and determining the feasibility of the project (monitoring the budget, monitoring the objectives) and measuring the value of the profit centre (evaluation, ROI, audit).
Teaching language FRANÇAIS / FRENCH | 2 | 10h | 15h | |
|
serious game
This course aims at the practice of operating a profit center using a serious game (Cesim). Students are invited to select partners, mentor and motivate staff, conduct point-of-sale entertainment operations, develop a marketing plan and public relations, make appropriate use of technological tools, explore and monitor customers and promote and sell services.
Teaching language FRANÇAIS / FRENCH | 2 | 25h | ||
|
Marketing and communication
The purpose of this course is to develop a marketing plan and public relations, to make appropriate use of digital tools, to propagate and monitor customers, and to promote and sell luxury services.
Teaching language FRANÇAIS / FRENCH | 2 | 10h | 15h | |
| Manager une expérience de voyage d'exception | 6 | |||
|
Luxury Travel
The purpose of the course is to allow the student to analyze the client request, define the purpose and objectives of a trip and determine the feasibility of the project; manage the budget, select a destination, manage financial resources, book and purchase services and monitor the implementation of the project.
Teaching language FRANÇAIS / FRENCH | 2 | 10h | 10h | |
|
Innovation and experience design
The course aims at the understanding of the luxury segment, its customers and its expectations to promote and sell a luxury experience and to measure customer satisfaction.
Teaching language FRANÇAIS / FRENCH | 2 | 10h | 10h | |
|
Technology monitoring applied to luxury hospitality and travel
Strategic monitoring applied to luxury tourism technologies and emerging trends: monitoring tools, approach, reporting and writing of trend booklets, data analysis, etc.
Teaching language FRANÇAIS / FRENCH | 2 | 10h | 10h | |
| Compétences professionnelles | 32 | |||
|
e-Portfolio
Explain the notion of proof and trace of competence, follow-up of the student’s portfolio and the explanation of the evidence of competence
Teaching language FRANÇAIS / FRENCH | 2 | 9h | 20h | |
|
6 months internship
The student will have to carry out a work placement of a duration of 6 months in France or abroad. He will also be able to start a business.
Teaching language FRANÇAIS / FRENCH, ANGLAIS / ENGLISH | 10 | |||
|
Portfolio de compétences
| 10 | |||
|
Travail d'étude et de recherche
| 10 |