Master's degree International Meetings & Events
Entry requirements
- Initial training: First-year Master’s in tourism or equivalent (240 credits); admission based on application, career objectives and interview.
For direct entry into the second-year Master’s course, experience in the MICE sector is required, as well as solid skills in project management, marketing and customer relations.
- Lifelong learning / validation of acquired experience: admission based on application, experience and career objectives.
Benefits of the program
- An international perspective on the world and the tourism sector, with strong involvement from professionals. Innovative, student-centred teaching methods that encourage challenges and projects and stimulate independence [e-learning, entrepreneurship, co-working] and creativity. Students can write their assignments in English.
- Creation of an e-portfolio of work that provides evidence of achievements and the skills acquired.
- Location in Val d'Europe, home to Disneyland Paris.
Acquired skills
- Analysis of sectoral issues: differentiate the strategies of the actors, identify the societal, technological and economic components of supply and demand.
- Group project work: leading a team, contributing to knowledge creation
- Organise an event from briefing to feedback analysis.
International
The Master's in Tourism enables students to carry out study mobility periods at institutions offering a tourism course. Likewise, students from these institutions come for a semester in either the first- or second-year Master’s programmes:
• BCI/CREPUQ - Canada: Université du Québec à Montréal - Université du Québec à Trois Rivières - Université Laval.
• MICEFA - USA: California State University (CSU) - Florida International University - New Mexico State University - Northern Arizona University - University of Connecticut - University of New Orleans - University of Waterloo.
• Bilateral agreement: Universidade Federal Fluminens (Brazil) - Universidad Externado de Colombia (Colombia) - Universidad Nacional de Colombia (Colombia) - Chonbuk National University (South Korea) - Rikkyo University (Japan).
• Erasmus + agreements: Complutense University of Madrid (Spain) - Universidad de Cádiz (Spain) - Universidad de Málaga (Spain) - Universidad Ricardo Palma (Spain) - Università degli Studi del Molise (Italy) - Università della Calabria (Italy) - Almaty Management University (Kazakhstan) - Voronezh State University (Russia).
Capacities
15
Course venue
Your future career
Students are trained in project engineering and are able to take on managerial roles in the organisation and management of international events with actors of the international meetings & events value chain: clients and advertisers; agencies specialising in the organisation of conferences, events and incentives; host structures (hotels, châteaux, museums, etc.); venue managers (conference centres, châteaux, etc.) and other service providers (caterers, PR, etc.).
They can also go on to study towards a PhD.
Professional integration
Graduates work as: Meetings and events executive, Senior event manager, Management and digital activities assistant, Event production and coordination officer, Groups & weddings events manager, Junior / senior events project manager, project manager, venue finder, etc.
Graduate employment rate and the average job-search duration are known thanks to OFIPE follow-up surveys, but above all the BYN alumni network and LinkedIn.
Study objectives
The International Meetings & Events programme introduces students to the entire process of event organisation, whether for a company, local authority or association, etc. Students learn the fundamentals of event organisation: briefing, event design, contracts, tools (accounting and digital), project management, ROI analysis. They are also trained in intelligence and innovation in connection with their sector as well as new professions such as “venue finders”. Students are exposed to International Meetings & Events through the organisation of project-based events.
Major thematics of study
Project engineering, Marketing and customer relations, Information, communication, tourism data and intelligence, Knowledge of the tourist sector and its actors, Study and research work, Event organisation and management.
Calendar
- Semester 3: classes from September to December
- Semester 4: six-month work placement in France or abroad OR entrepreneurship and incubation (from January)
Options
- Business creation and entrepreneurship
- Data analysis and processing
- Culture and heritage
- HRM and skills development
- Community life and leadership.
The options classes are combined for first- and second-year Master’s students, which fosters exchanges between the two years.
Students must choose one option in M1 and one option in M2.
Semester 3
| Courses | ECTS | CM | TD | TP |
|---|---|---|---|---|
| Compréhension de l'environnement du tourisme | 4 | |||
|
Crisis Management
Acquiring crisis-specific know-how that tourism actors may have to deal with, such as crisis typology, crisis communication and crisis resolution advice. Active pedagogy is supported by numerous case studies.
Teaching language FRANÇAIS / FRENCH | 1 | 15h | ||
|
Geopolitics
Learning the basic tools and skills needed for the geostrategic and geoeconomic analysis of tourism in order to produce relevant recommendations for public and private tourism actors in the context of their strategies, projects and actions. Active pedagogy is supported by numerous case studies.
Teaching language ANGLAIS / ENGLISH | 1 | 18h | ||
|
Mobilities and Tourism
Study of the modes of mobility of tourists to come to a destination (cruises, rail, air, road) and once on the destination (urban mobility, etc.). Analysis of transport networks and infrastructure, and on the occupation of the place by tourists. The student must be able to identify the levers of competitiveness of a destination related to infrastructures and mobility. Pedagogy by case study, site visits and project.
Teaching language FRANÇAIS / FRENCH | 1 | 15h | ||
|
Post-Covid Tourism
The Covid-19 health crisis has called into question the fundamentals of tourism. This course will analyze the two major challenges that represent both the post-covid world and the entry into the era of energy transition.
Teaching language FRANÇAIS / FRENCH | 1 | 15h | ||
| Information, Communication, Data | 6 | |||
|
Applied digital communication
Panorama of the techniques and tools needed to master its online presence (tools and canvas in design, identification of brand values, digital tools Google Font, colors, Noun project, etc.) - Building its online presence and understanding the composition of a web page (introduction to the code, the basics of a simple website (Java, HTML) - Analyzing the online presence (extract data from Twitter API + identify keyword recurrences, etc.)
Teaching language FRANÇAIS / FRENCH | 2 | 10h | 10h | |
|
Data and Tourism
Analysis of the data in a tourist ecosystem to understand the interest of the tourist data for the tourist territories and actors; identify the types of tourist data; master the concepts of data (big data, open data, Smart data); understand the techniques (AI, process mining, business intelligence, machine learning), GDPR.
Teaching language FRANÇAIS / FRENCH | 2 | 10h | 10h | |
|
Data analyse
Introduction to statistics of quantitative and qualitative surveys, processing of data under Sphynx; presentation of the importance of digital tourism data for the tourism sector
Teaching language FRANÇAIS / FRENCH | 2 | 15h | 10h | |
| Compétences transversales | 8 | |||
|
Seminar and introduction to research
The objective of the seminar is to understand the issues of the Event Industry (EI) for a territory and a destination. We explore the “MEI Boundaries”, we question the role of ICT and AI, and then we analyze the issue of the attractiveness driven by Events and assess the impacts of an event (economic, urban, media, etc.) and its environmental footprint. The objective of the seminar is to understand the issues of attractiveness for an EI-positioned destination and the relevance of such positioning.
Teaching language FRANÇAIS / FRENCH, ANGLAIS / ENGLISH | 1 | 12h | ||
|
General and touristic culture
Students will have classes teachings (ethics and tourism) but especially will have the opportunity to follow FUN MOOCs or other e-learning platforms so that they can either fill their gaps or deepen elements of knowledge that are indispensable to their curriculum and professional project
Teaching language FRANÇAIS / FRENCH, ANGLAIS / ENGLISH | 2 | 6h | 41h | |
|
Challenge Crash-test
Students must respond to an intensive week-long call for tenders sponsored by a tourism actor (company, territory, etc.). This exercise aims to develop work learning in stress, decision-making and problem-solving in constrained time, and oral and written communication.
Teaching language FRANÇAIS / FRENCH, ANGLAIS / ENGLISH | 1 | 30h | ||
|
Methodologie du travail universitaire
This course is an introduction to research. It is designed to help students complete their various personal projects, particularly the thesis, in accordance with academic criteria. This course also aims to make students aware of the principles and specificities of research in the humanities and social sciences (rules, approaches, methods) and of research ethics.
Teaching language FRANÇAIS / FRENCH | 1 | 6h | 6h | |
|
Certification (Langues, informatique,…)
Free certification depending on student's needs
Teaching language FRANÇAIS / FRENCH, ANGLAIS / ENGLISH | 1 | |||
|
Culture and heritage
Presentation of the economic impact of material & immaterial heritage
Teaching language FRANÇAIS / FRENCH | 1 | 15h | 10h | |
|
Formation du réseau
Formation dispensée en Elearning
| 1 | |||
| Créer un évènement | 12 | |||
|
Strategic management of meetings
Analyze the client’s request (brief and specification writing); Planning the design of the event (missions, format, purpose, objective); Estimating the feasibility of the project; Manage and administer registrations and monitor project delivery.
Teaching language FRANÇAIS / FRENCH | 2 | 10h | 10h | |
|
Meeting design by DBS
Presentation of Disney Event Group (Disneyland's Paris event department) and their approach and method in organizing corporate and private events within a resort and amusement park.
Teaching language FRANÇAIS / FRENCH | 2 | 15h | 15h | |
|
Revenue and sales management
Manage financial resources: fundraising, sponsors and managing the event budget; Design a marketing plan and public relations, Promote and sell a project, Measure the value of the event (evaluation, ROI, audit) via CRM and Data.
Teaching language FRANÇAIS / FRENCH | 2 | 15h | 15h | |
|
Contract law
Contract law applied to various MEI providers and stakeholders
Teaching language FRANÇAIS / FRENCH | 2 | 7.5h | 7.5h | |
|
Sites management
Ability to select sites and locations for an event, select them and adapt the event to site constraints.
Teaching language FRANÇAIS / FRENCH | 2 | 10h | 10h | |
|
innovation and technology monitoring applied to meetings
Strategic monitoring applied to new meeting technologies and trends: monitoring tools, approach, reporting and drafting of trend booklets, data analysis, etc.
Teaching language FRANÇAIS / FRENCH | 2 | 10h | 10h | |
| Compétences professionnelles | 32 | |||
|
e-Portfolio
Explain the notion of proof and trace of competence, follow-up of the student’s portfolio and the explanation of the evidence of competence
Teaching language FRANÇAIS / FRENCH | 2 | 9h | 20h | |
|
6 months internship
The student will have to carry out a work placement of a duration of 6 months in France or abroad. He will also be able to start a business.
Teaching language FRANÇAIS / FRENCH, ANGLAIS / ENGLISH | 10 | |||
|
Portfolio de compétences
| 10 | |||
|
Travail d'étude et de recherche
| 10 |