Entry requirements

Have validated a General or Technological Baccalauréat

Benefits of the program

Classes are a combination of theoretical, technological and vocational studies. Possibility of 4th semester abroad (Canada, UK, Lithuania, Spain) TOEIC preparation.

Acquired skills

Knowing how to communicate in French and two foreign languages; being approachable and a good listener; understanding different distribution chains; knowing how to set up a business plan; knowing how to manage a budget; knowing how to make a sales pitch; being capable of analysing the national and international context and making the most of opportunites; being an effective negotiator

Capacities

180

Course venue

Your future career

Leads to: 3rd year of a vocational or regular BA, Business School or 3rd year abroad. BUT TC graduates are capable of finding jobs in the business sector such as marketing assistant, business advisor, advertising assistant or negotiator in the banking, insurance or real estate sector.

Study objectives

The aim of the Marketing Techniques BUT is to train senior technicians specialising in distribution, sales and marketing functions. They will generally represent future employees of industrial, commercial and government companies.