Entry requirements

This course is for students who have completed three years of higher education after a high school diploma. It is open to students with training in the field of information and communication science, management, political science, law and social science in general, or professional experience eligible for the validation of professional skills. For candidates with more atypical profiles, the admissions panel looks in particular at the professional experience presented in their CV and cover letter (student jobs, volunteering, political and civic commitments, internships, apprenticeships).

Between one and two thirds of second-year students on the Economic Intelligence - Influence, Lobbying and Social Media Master’s are “newcomers” who have not completed the core Economic Intelligence - Info-com modules. However, the simplest entry route to the second-year Master’s course in Economic Intelligence - Influence, Lobbying and Social Media is through the first-year Master’s course at Université Gustave Eiffel. Students from this course have an ideal foundation of theoretical knowledge in social science and a range of economic intelligence methods, techniques and tools.

Benefits of the program

- Val d'Europe urban campus and building in the heart of Val d'Europe.

- Innovative projects and IFIS network, projects with international partners.

- Study trips to Brussels, conferences and research seminars.

- Mixed teaching methods: theory classes, tutorials, case studies and role plays.

- Empowering and creative tutored projects: communication audits; lobbying; events; digital presence and influence strategies, communication 2.0. actions; intelligence; infographics; serious games.

- Personalised tutoring for all students (apprenticeships, long work-study placements or continuing education): CV workshops, media training, skills assessment.

Acquired skills

- Be able to implement decision-making analysis processes in companies, ministries and local authorities; intelligence and survey methods; communication and influence strategies; sorting, presenting and transmitting information,

- Master social media strategies; relationships with influencers; design, formalise and evaluate lobbying / advocacy strategies,

- Organise risk prevention in the field of digital identity and reputation,

- Be able to manage crises; nurture an ethical reflection

Capacities

27

Course venue

Your future career

- Member of an economic intelligence unit in a company;

- Head of a reputational risk monitoring unit;

- Influencer; information / disinformation consultant and corporate communication strategy;

- Lobbyist;

- Coordinator of networks of actors (federations, associations, groups) and communities (clubs, think tanks);

- External, institutional and digital communication manager;

- Community manager, particularly on social networks (community management);

- Watchman, investigator and analyst on social networks;

- Consultant in public affairs and public relations.

Professional integration

Graduates are able to design, implement and coordinate various strategies and processes: information monitoring; analysis, preparation and transmission of information; communication; lobbying. They also possess multidisciplinary theoretical knowledge and know-how enabling them to master information and communication processes and tools in a wide range of professional settings. Economic intelligence and influence professions are very varied and change fast. The following list of functions is therefore non-exhaustive.

- Member of an economic intelligence unit in a company or consultant in EI strategies and influence in an agency;

- Monitoring and reputational risk management manager;

- Consultant in corporate or institutional communication strategies;

- Lobbyist; advocacy officer; campaigner; coordinator of networks of actors (federations, associations, groups) and communities (clubs, think tanks, political parties);

- Community manager, particularly on social networks (community management);

- Watchman, investigator and analyst on social networks;

- Consultant in public affairs and public relations.

Study objectives

The Influence, Lobbying and Social Media programme prepares students for sensitive roles in the management of information diffused by companies. It combines a managerial approach to information with the notion of economic intelligence and a communication-based approach to the processes and tools of influence and lobbying in the era of social media.

Graduates enter a wide range of professions depending on their curriculum and personal aspirations. Their career development also depends on their ability to build a coherent overall curriculum and their ambitions. Graduates are employed in all sectors, in companies but also in agencies and local authorities. They are not limited to positions in external communication or monitoring. Some work in EI articulation, public relations and digital project support, social communication and public and political communication.

Major thematics of study

The course is mainly related to the field of information and communication science but it is deliberately multidisciplinary. Case studies and tutored projects foster an interdisciplinary approach to the challenges of economic intelligence.

The knowledge and skills acquired draw on following fields:

- Information and communication science

- Theoretical approaches of organisations, decision making and information and communication processes.

- Management; digital project management.

- Economic intelligence; information engineering and monitoring.

- Risk and crisis management.

- Political science; sociology of organisations.

- Analysis of decision-making processes.

- Influence; lobbying; digital communication strategies; identity; image and reputation in the age of social media.

- IT - Database creation and management - Knowledge management - Big data and data marketing.

- Intangible assets and intellectual property law. Communication Law

- History of lobbying; economic intelligence and European, French and local institutions.

Calendar

Classes are held every Thursday from October to July plus six weeks spread throughout the year.