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Professional Bachelor Leisure Facilities and Holiday Accommodation

Macaron diplôme national de Licence Professionnelle contrôlé par l'Etat
Bac+1
Bac+2
Bac+3
Bac+4
Bac+5
LP
Field(s)
Management, Economy, Communication
Degree
Professional Bachelor  
Mention
Tourism Professions: Marketing of Tourism Products  
Program
Leisure Facilities and Holiday Accommodation  
How to apply
Apprenticeship, Continuing education, Initial training, Recognition of prior learning  
Course venue
Campus Marne la Vallée - Serris, Institut Francilien d'Ingénierie des Services (IFIS)
Capacities
15  
Training from

Entry requirements

Advanced vocational training certificate, university technical diploma, second-year Licence degree, validation of professional skills.

Benefits of the program

Students study under a professionalisation or apprenticeship contract. All our students spend time in a professional environment in leisure or holiday establishments. Partnerships with Casinos de France and a certain number of other companies in the sector make it easier for students to obtain apprenticeship contracts. Students also receive efficient follow-up from tutors at the university, allowing them to validate and easily integrate work and projects completed at the university within the company. This approach also aims to foster trust and harmony between training and the professional world.

Acquired skills

Students choose from two options: Holiday Accommodation Management option:

You will be able to develop your skills and benefit from a wide range of professional opportunities in different sectors including hospitality, holiday resorts, open-air accommodation, etc. You will learn how to manage finances and improve sales performances through marketing strategies, financial management, digital technology and social media management. This will enable you to meet your customers' needs more effectively. From the demanding world of hospitality to holiday resorts and open-air accommodation, the tourist accommodation sector is booming. Companies are actively searching for future employees with the necessary skills to meet their growing needs. You will learn to implement efficient strategies to optimise the use of the finances available and maximise your profitability. You will also learn how to apply sustainable development principles to reduce environmental impacts and contribute to a better future.

 

Leisure Facilities Management option:

You will study management methods, managerial communication, marketing and digital business. You will learn how to use data and AI to achieve your objectives. This course leads to careers in several professions of the leisure industry: Member of the management committee of a casino in connection with our partners, Manager of a games club or in the leisure sector in general. Your qualification in Leisure Facility Management will stand you in good stead in the job market: you will be able to use your know-how and in-depth knowledge of the sector to develop your career in games clubs and casinos. You will learn how to apply the principles of digital marketing, optimise the use of data and incorporate AI to generate more revenue while reducing costs. This course will enable you to identify opportunities to improve your operational efficiency and maximise profits. You will also develop essential leadership skills, which are vital for successful team management. You will learn how to communicate efficiently with your staff in order to get everyone on board.

Capacities

15

Course venue

Campus Marne la Vallée - Serris, Institut Francilien d'Ingénierie des Services (IFIS)

Your future career

Graduates from this course mainly occupy positions in middle management, which corresponds to the targeted course outcomes and companies’ expectations. Positions are very varied. For the Leisure Facility option, they include leisure facility manager, games club manager, management committee member for tabletop games, slot machines and the coordination of cultural or fun activities. For the Holiday Accommodation option, they include campsite, sports centre, holiday resort and outdoor accommodation manager, guest room manager, equestrian centre manager, assistant hotel manager

Professional integration

95% of our graduates are employed in a company within six months of completing the course, according to several OFIPE surveys.

Study objectives

This professional Licence is structured into a work-study format (in particular through apprenticeship contracts) and is based on strong partnerships with the professional world, namely with Casinos de France (a professional union that includes most actors). It applies project-based teaching methods. Students follow 400 hours of training and 150 hours of tutored project work. All students have either an apprenticeship or a vocational training contract and spend 38 weeks a company as part of the work-study programme. The classes are designed and taught by researchers and professionals from the companies that support the course. The aim is to meet companies’ needs in terms of the implementation of their sales and promotion policies for leisure and holiday facilities by focussing on three key components: a structural component with sound knowledge of regulations, an organisational component related to staff management and a functional component for mastering promotional and customer management tools.

Major thematics of study

Management, Communication, Regulations, Marketing, CRM

Calendar

1 month of classes / 2 months in a company

Options

Option 1: Leisure Facilities Management or Option 2: Holiday Accommodation Management

CoursesECTSCMTDTP
58
Basic knowledge

Knowledge of the business world in tourism

 

12
Connaissance de l'entreprise

Fonctionnement de l’entreprise, économie, indicateur économique d’une entreprise

 

Teaching language

FRANÇAIS / FRENCH

2 14h
Gestion Ressources humaines

 

Teaching language

FRANÇAIS / FRENCH

2 21h
Communication

 

Teaching language

FRANÇAIS / FRENCH

2 21h
Communication numérique

 

Teaching language

FRANÇAIS / FRENCH

2 21h
Marketing

 

Teaching language

FRANÇAIS / FRENCH

2 28h
Anglais

Anglais et vocabulaire technique (tourisme)

 

Teaching language

ANGLAIS / ENGLISH

2 28h
Knowledge of the trades of tourism

Know tourism professionals and tourism stakeholders

 

12
Management de projet

Description formelle du monde du tourisme, hôtellerie, voyage, gastronomie,…

 

Teaching language

FRANÇAIS / FRENCH

2 14h
Big data et Tourisme

 

2 14h
Ingénierie commerciale

 

2 14h
Economie du tourisme

 

2 14h
Digital marketing

 

2 21h
Economie collaborative et outils

 

2 7h
Panorama tourisme et hotellerie

 

2 14h
Panorama du jeu

 

2 14h
Enseignement approfondi

 

14
Gestion de la clientèle et qualité

 

3 7h 28h
Community Management

 

2 14h
Reglementation

 

3 7h 28h
Gestion

 

2 7h 21h
CRM ET WEBMARKETING

 

2 28h
Contrôle de gestion appliqué

 

2 7h 21h
Business game hospitality et revenue et Yield mgt

 

3 7h 28h
Enseignement appliqué

 

8
Conférences

 

60h
Projet tutoré

 

8 90h
Enseignement professionnel

 

12
methodologie

 

14h
Stage

 

4
Mémoire

 

8

Karim FRAOUA

Academic coordinator

Delphine MONNIER

Academic secretary
Office : 124

Isabelle LE GOUILL

Bureau d'Accueil et d'Information des étudiants
Phone number : 01 60 95 78 14
Office : 111
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