Professional Bachelor Point of Sale Management: Shops and Services
Entry requirements
This course is designed for:
- students with a Technical University Diploma, an Advanced Vocational Training Certificate or an equivalent diploma (two years of higher education)
- students who have completed two years of a Licence degree and wish to take a course with a professional focus that will open the door to the world of work after three years of higher education.
- professionals who wish to validate professional experience
Benefits of the program
This course is based on a long-standing partnership with CFA Descartes, a recognised apprentice training centre for higher education courses.
Quality teaching by experienced professionals.
Extensive support for students (methodology, support workshops, finding an apprenticeship, pedagogical monitoring, etc.).
Acquired skills
This Licence degree aims to equip students for management positions in small and medium-sized shops or positions as department managers in larger outlets.
They can later progress to operational positions in larger shops or strategic positions at regional or national level in purchasing, marketing, human resources, accounting or logistics departments.
The person who occupies these positions must have knowledge and skills in such fundamental fields as management (of goods, financial aspects), sales and team leadership.
They must also have sound knowledge of the distribution sector and its environmental constraints, particularly in the context of the explosion of the internet and e-commerce.
Capacities
50
Course venue
Your future career
This course aims to open the door to employment. Graduates of this professional Licence can aspire to the following positions:
- department manager,
- store manager,
- point of sale technical advisor,
- deputy manager of an SME in retail
They can later progress to positions such as:
- store director or deputy director
- regional director
- area manager or sales manager
depending on the company.
Study objectives
Train middle managers with expertise in managing small and medium-sized shops or departments in larger points of sale.
Master the different aspects of the distribution and e-commerce sectors and acquire sound knowledge and skills in sales, team leadership and management.
Major thematics of study
MANAGEMENT SKILLS
- Accounting and budget management
- Management control
- Supply logistics
- Consumer and competition law
SALES SKILLS
- Knowledge of distribution and e commerce
- Consumer behaviour
- Merchandising
- Sales and customer relations
- Distribution law
MANAGEMENT SKILLS
- Team management
- Brand organisation and marketing
- Social law
COMMAND OF MANAGEMENT TOOLS
- IT and the internet
- English for retail
- Expression and methodology
PROFESSIONAL SKILLS 1: Activity report
| Courses | ECTS | CM | TD | TP |
|---|---|---|---|---|
| SAVOIR GERER | 8 | |||
|
Gestion comptable et budgétaire
Develop skills in analysing main accounting documents (balance sheet, financial statement, profit and loss account), understand how they are "built up". Be able to design cash flow budget. Be able to build up, read and analyse financial dashboards. The first seven hours will be dedicaded to auditing existing knowledge and homogeneising prerequisites for this ECUE.
Teaching language FRANÇAIS / FRENCH | 2 | 21h | ||
|
Contrôle de gestion
Understand techniques of calculting costs and margins. Be able to implement these techniques as part of point-of-sale management. Know how to apply a specific analytic accounting method.
Teaching language FRANÇAIS / FRENCH | 2 | 10h | 18h | |
|
Logistique d'approvisionnement
Acquire a comprehensive knowledge of functions, methods and tools of supply logistics that is practiced within the company. Develop core competencies in planning and managing supply and procurement activities and process, converting activities as well as point-of-sale logistics.
Teaching language FRANÇAIS / FRENCH | 2 | 14h | ||
|
Droit de la consommation et de la concurrence
Understand sales contracts and their mechanisms: obligations and protection mechanisms. Integrate limits of competition. Be able to apply legal concepts acquired and implement these concepts in the context of a real business situation
Teaching language FRANÇAIS / FRENCH | 2 | 8.5h | 16h | |
| SAVOIR VENDRE | 16 | |||
|
Connaissance de la distribution et du e-commerce
Acquire a comprehensive overview of distribution and its challenges: - organisation and functions - distribution strategy - different types of distribution circuits and channels. - specificities - and challenges - of e-commerce - environmental constraints
Teaching language FRANÇAIS / FRENCH | 4 | 28h | ||
|
Comportement du consommateur
Be able to analyze and understand the explanatory variables predicting consumers' purchasing behavior. Integrate consumer behavior into the strategic choices of a point-of-sale manager. (product mix, price, communication). Analyze and evaluate the potential of a catchment area, before and after opening a point of sale.
Teaching language FRANÇAIS / FRENCH | 3 | 8.5h | 16h | |
|
Merchandising
Identify and determine the marketing policy of a point of sale: product/service mix, price and communication. Understand rules and principles of the organization / presentation of a point of sale. Use the quantitative tools for managing shop’s shelves. Use the tools designed to improve the point of sale and make it more attractive. Select suppliers and products to put together the product mix turned towards customers’ satisfaction. Develop capacity to negotiate with the suppliers.
Teaching language FRANÇAIS / FRENCH | 2 | 7h | 14h | |
|
Vente et relations clients
Embrace a structured approach during sales interviews (over the phone, in person). Be able to attract new client and retain existing clients (CRM). Optimize commercial conduct and adapt communication to customers. Conduct claims processing with a view to customer satisfaction. Understand customer relationship management regarding e-commerce.
Teaching language FRANÇAIS / FRENCH | 4 | 14h | 28h | |
|
Droit de la distribution
Understand the organization and deal-related contracts , taking into account the legal and regulatory constraints. Be able to obtain the best negotiating terms (understand the customer, his need, adapt his answers and conclude). Understand the supplier and get the best buying or promotional terms. Be able to carry out an economic analysis of the contractual practice in the marketing of products and services. The first seven hours will be dedicaded to auditing existing knowledge and homogeneising prerequisites for this ECUE.
Teaching language FRANÇAIS / FRENCH | 3 | 10h | 25h | |
| SAVOIR MANAGER | 9 | |||
|
Management des équipes
Become familiar with the team manager’s main functions (recruitment, development, team’s leading and motivation, management of conflicts, change management). Develop leadership by understanding and applying the principles of behavioral and managerial communication.
Teaching language FRANÇAIS / FRENCH | 4 | 10h | 25h | |
|
Organisation et marketing des enseignes
Understand the strategic issues of the brand in its environment. Be able to define the marketing policy of a brand. Know how to identify and decrypt the strategic guidance. Be able to develop a communication adapted to the issues/stakes and the appropriate tools.
Teaching language FRANÇAIS / FRENCH | 3 | 10h | 18h | |
|
Droit social
Know and apply labor law in an operational environment
Teaching language FRANÇAIS / FRENCH | 2 | 7h | 14h | |
| MAITRISER LES OUTILS DU MANAGER | 7 | |||
|
Informatique et web
Acquire a solid knowledge of the most common desktop applications (Word, Excel, Powerpoint) as applied within the professional environment and know how to use their key features appropriately. Acquire the basics for using the Access software. Understand the new means of communication (internet, social networks) within the professional environment and their associated risks.
Teaching language FRANÇAIS / FRENCH | 2 | 7h | 14h | |
|
Anglais commercial
Be able to speak an intermediate English. Be able to understand professional writings in English Be able to conduct a professional interview, a meeting, in English. Acquire a good knowledge of business english (with a particular emphasis on lexical fields and functions of the language specific to management). Achieve the B1 level by end of the programme (TOEIC or any equivalent certification).
Teaching language ANGLAIS / ENGLISH | 2 | 10h | 25h | |
|
Expression et méthodologie
Be able to write out high quality professional documents. Acquire the ability to communicate in a professional situation: meeting, job interview, ... Acquire the methodology to draw up real-life professional situation's reports. The first seven hours will be dedicaded to auditing existing knowledge and to upgrading (oral and written).
Teaching language FRANÇAIS / FRENCH | 3 | 10h | 25h | |
| COMPETENCES PROFESSIONNELLES | 20 | |||
|
Stage
Design and development of a professional project
Teaching language FRANÇAIS / FRENCH | 10 | |||
|
Projet tutoré
| 10 |
SOENEN Fabienne
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