Professional Bachelor Web Design and Web Marketing
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Entry requirements
Advanced vocational training certificate, university technical diploma, second-year Licence degree, validation of professional skills.
Benefits of the program
Most students study under an apprenticeship or a professionalisation contract.
Students also receive efficient follow-up from tutors at the university, allowing them to validate and easily integrate work and projects completed at the university within the company. This approach also aims to foster trust and harmony between training and the professional world.
Acquired skills
This professional Licence degree in Web Design and Web Marketing is designed to meet companies’ needs in terms of implementing their sales, promotion and tourism-development policies using technological and IT tools. In this highly competitive sector, jobs are evolving quickly and becoming more professional, requiring knowledge of new techniques, tools and communication methods.
International
Erasmus agreements: Italy, Belgium, Spain
Capacities
25
Course venue
Your future career
The career prospects are rich and varied: webmaster, project manager, development, product design and web communication strategy, marketing manager, CRM, community management, etc.
Some students go on to study for a professional Master's degree, mainly as apprentices.
Professional integration
According to several OFIPE surveys, 95% of our graduates are employed in a company withing six months of completing the course.
Study objectives
The course has a professional focus through individual and group projects. Students must write a final dissertation. The subject of the dissertation is defined in collaboration with the host company and the university and must reflect the company's operational needs. This enables students to appreciate the importance of their future role. The mix of faculty and professional teaching staff, students employed in different companies and their respective tutors form a unique alchemy.
Courses | ECTS | CM | TD | TP |
---|---|---|---|---|
60 | ||||
Connaissances fondamentales
Knowledge of the business world in tourism
| 12 | |||
Connaissance de l'entreprise
Fonctionnement de l’entreprise, économie, indicateur économique d’une entreprise
Teaching language FRANÇAIS / FRENCH | 2 | 14h | ||
Gestion Ressources humaines
Teaching language FRANÇAIS / FRENCH | 2 | 21h | ||
Communication
Teaching language FRANÇAIS / FRENCH | 2 | 21h | ||
Communication numérique
Teaching language FRANÇAIS / FRENCH | 2 | 21h | ||
Marketing
Teaching language FRANÇAIS / FRENCH | 2 | 28h | ||
Anglais
Anglais et vocabulaire technique (tourisme)
Teaching language ANGLAIS / ENGLISH | 2 | 28h | ||
Knowledge of the trades of tourism
Know tourism professionals and tourism stakeholders
| 14 | |||
Management de projet
Description formelle du monde du tourisme, hôtellerie, voyage, gastronomie,…
Teaching language FRANÇAIS / FRENCH | 2 | 14h | ||
Panorama du tourisme digital
| 2 | 14h | ||
Big data et Tourisme
| 2 | 14h | ||
Ingénierie commerciale
| 2 | 14h | ||
Economie du tourisme
| 2 | 14h | ||
Digital Marketing
Comprendre les enjeux économiques su tourisme
Teaching language FRANÇAIS / FRENCH | 2 | 21h | ||
Economie collaborative et outils
| 2 | 7h | ||
Enseignement approfondi
| 14 | |||
Géographie du Tourisme
| 3 | 7h | 28h | |
Community Management
| 2 | 14h | ||
Outils et developpement internet
| 3 | 7h | 28h | |
CRM ET WEBMARKETING
| 2 | 28h | ||
Social media management
| 2 | 14h | ||
Multimedia
| 2 | 7h | 21h | |
Enseignement appliqué
| 8 | |||
Conférences
| 60h | |||
Projet tutoré
| 8 | 90h | ||
Enseignement professionnel
| 12 | |||
methodologie
| 14h | |||
Stage
| 4 | |||
Mémoire
| 8 |
Delphine MONNIER
Isabelle LE GOUILL
Partners
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