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Professional Bachelor Web Design and Web Marketing

Macaron diplôme national de Licence Professionnelle contrôlé par l'Etat
Bac+1
Bac+2
Bac+3
Bac+4
Bac+5
LP
Field(s)
Management, Economy, Communication
Degree
Professional Bachelor  
Mention
Tourism Professions: Marketing of Tourism Products  
Program
Web Design and Web Marketing  
How to apply
Apprenticeship, Continuing education, Initial training, Recognition of prior learning  
Course venue
Campus Marne la Vallée - Serris, Institut Francilien d'Ingénierie des Services (IFIS)
Capacities
25  
Training from

Entry requirements

Advanced vocational training certificate, university technical diploma, second-year Licence degree, validation of professional skills.

Benefits of the program

Most students study under an apprenticeship or a professionalisation contract.

Students also receive efficient follow-up from tutors at the university, allowing them to validate and easily integrate work and projects completed at the university within the company. This approach also aims to foster trust and harmony between training and the professional world.

Acquired skills

This professional Licence degree in Web Design and Web Marketing is designed to meet companies’ needs in terms of implementing their sales, promotion and tourism-development policies using technological and IT tools. In this highly competitive sector, jobs are evolving quickly and becoming more professional, requiring knowledge of new techniques, tools and communication methods.

International

Erasmus agreements: Italy, Belgium, Spain

Capacities

25

Course venue

Campus Marne la Vallée - Serris, Institut Francilien d'Ingénierie des Services (IFIS)

Your future career

The career prospects are rich and varied: webmaster, project manager, development, product design and web communication strategy, marketing manager, CRM, community management, etc.

Some students go on to study for a professional Master's degree, mainly as apprentices.

Professional integration

According to several OFIPE surveys, 95% of our graduates are employed in a company withing six months of completing the course.

Study objectives

The course has a professional focus through individual and group projects. Students must write a final dissertation. The subject of the dissertation is defined in collaboration with the host company and the university and must reflect the company's operational needs. This enables students to appreciate the importance of their future role. The mix of faculty and professional teaching staff, students employed in different companies and their respective tutors form a unique alchemy.

CoursesECTSCMTDTP
60
Connaissances fondamentales

Knowledge of the business world in tourism

 

12
Connaissance de l'entreprise

Fonctionnement de l’entreprise, économie, indicateur économique d’une entreprise

 

Teaching language

FRANÇAIS / FRENCH

2 14h
Gestion Ressources humaines

 

Teaching language

FRANÇAIS / FRENCH

2 21h
Communication

 

Teaching language

FRANÇAIS / FRENCH

2 21h
Communication numérique

 

Teaching language

FRANÇAIS / FRENCH

2 21h
Marketing

 

Teaching language

FRANÇAIS / FRENCH

2 28h
Anglais

Anglais et vocabulaire technique (tourisme)

 

Teaching language

ANGLAIS / ENGLISH

2 28h
Knowledge of the trades of tourism

Know tourism professionals and tourism stakeholders

 

14
Management de projet

Description formelle du monde du tourisme, hôtellerie, voyage, gastronomie,…

 

Teaching language

FRANÇAIS / FRENCH

2 14h
Panorama du tourisme digital

 

2 14h
Big data et Tourisme

 

2 14h
Ingénierie commerciale

 

2 14h
Economie du tourisme

 

2 14h
Digital Marketing

Comprendre les enjeux économiques su tourisme

 

Teaching language

FRANÇAIS / FRENCH

2 21h
Economie collaborative et outils

 

2 7h
Enseignement approfondi

 

14
Géographie du Tourisme

 

3 7h 28h
Community Management

 

2 14h
Outils et developpement internet

 

3 7h 28h
CRM ET WEBMARKETING

 

2 28h
Social media management

 

2 14h
Multimedia

 

2 7h 21h
Enseignement appliqué

 

8
Conférences

 

60h
Projet tutoré

 

8 90h
Enseignement professionnel

 

12
methodologie

 

14h
Stage

 

4
Mémoire

 

8

Karim FRAOUA

Academic coordinator

Delphine MONNIER

Academic secretary
Office : 124

Isabelle LE GOUILL

Bureau d'accueil et d'information des étudiants
Phone number : 01 60 95 78 14
Office : 111
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